> This is not out of reach for even poorer households.
My point with that statement was more about the image than the reality. Go back to 2002, and ask a legislator—or any childless 40-year-old—"who plays video games." That's the answer they'd give. Yuppies. Children of yuppies. (Then the XBOX hit and it became "college-student yuppies and urban youth." No market shift happened in reality; it was just advertising causing a change in perceived image of gaming as a hobby.)
> households
I really think "households" is a bad way to measure anything about gaming, because the particular way that gaming wasn't mainstream in the 1970s-2000s (besides older people just never having experienced it) was that it was incredibly male-coded.
In 2003, a girl sitting around playing GBA games was still considered to be doing something "tomboyish." It wasn't until the release of the Nintendo DS in 2004 that there was any large-scale availability of games specifically targeted at female demographics. All the home consoles were advertised at boys, and mostly had games for boys (that being the explicit localization strategy of the American branches of Nintendo and Sega through the 90s; it began changing by the early 2000s partly due to the influence of Sony, partly the diminishment of Sega, and partly the reining-in of NoA by Nintendo Japan.)
PC games were more gender-neutral (because PCs weren't advertised at kids to begin with, but in homes as a side-effect of parental usage), but AAA releases targeted at girls were still few and far between. There was... The Sims? That's all I can think of. When I ask the women I know about the games they played in that era—of their own volition, rather than because someone handed them a controller—the only other one they tend to name is Myst. Oh, and DDR, but DDR seemingly wasn't really "a video game" in their minds, in the sense that made them think of themselves as "the type of person who plays video games."