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What I learned in ten years of blogging

ferrucc.io

1–10 of 168 posts

Re: What I learned in ten years of blogging

#3

> No one has time to read your article, write the first lines like they’re a TLDR. So true! > For SEO don’t write short articles (>2000 words) So sad!

Sad and annoying. Top Google results are very likely to include long articles that ramble on and on and never get to the point, in the name of "optimization". Search Engine Optimization is Reader Experience Pessimization.

Re: What I learned in ten years of blogging

#4
> The design of your site is irrelevant.

But it helps if the font is legible in all media.

Good, straightforward advice, better than many similar articles.

Personally, in my blog, I only write what I like.

I also do what he says about editing and linking old articles.

Re: What I learned in ten years of blogging

#5
post #3

> No one has time to read your article, write the first lines like they’re a TLDR. So true! > For SEO don’t write short articles (>2000 words) So sad!

Sad and annoying. Top Google results are very likely to include long articles that ramble on and on and never get to the point, in the name of "optimization". Search Engine Optimization is Reader Experience Pessimization.

I thought this was just a "natural" trend for advertising or something, I didn't realize it was a SEO thing.

I've been noticing more and more that every time I'm looking for a recipe, I end up with a blog post the size of a novella as the first few results.

Re: What I learned in ten years of blogging

#6
post #3

> No one has time to read your article, write the first lines like they’re a TLDR. So true! > For SEO don’t write short articles (>2000 words) So sad!

Sad and annoying. Top Google results are very likely to include long articles that ramble on and on and never get to the point, in the name of "optimization". Search Engine Optimization is Reader Experience Pessimization.

Yup like those recipe pages where there's 4 paragraphs and photos unrelated to the recipe and then a box with the recipe at the bottom of the page.

Re: What I learned in ten years of blogging

#7
post #3

> No one has time to read your article, write the first lines like they’re a TLDR. So true! > For SEO don’t write short articles (>2000 words) So sad!

Sad and annoying. Top Google results are very likely to include long articles that ramble on and on and never get to the point, in the name of "optimization". Search Engine Optimization is Reader Experience Pessimization.

OP here, I think this is a consequence of choosing bad KPIs (like time spent on page) to define what should rank higher.

In my experience the best approach to deal with this is the TLDR on top idea, so the Reader experience stays good and then going deep into the topic for the curious ones and the SEO juice

Re: What I learned in ten years of blogging

#8

> No one has time to read your article, write the first lines like they’re a TLDR. So true! > For SEO don’t write short articles (>2000 words) So sad!

This seems like one of those things that will reverse itself. Once a measure is known to its subjects it becomes worthless. (That's not my idea but I'm too lazy to look up the source right now.) If enough people write long articles just for SEO, the algorithm will change and they might actually find themselves penalized. Then there will be lots of whining from folks who thought they could profit by prioritizing SEO over quality and by treating SEO as a one-time-solvable problem.

Re: What I learned in ten years of blogging

#9
post #4

> The design of your site is irrelevant. But it helps if the font is legible in all media. Good, straightforward advice, better than many similar articles. Personally, in my blog, I only write what I like. I also do what he says about editing and linking old articles.

yeah i feel like "design is irrelevant" probably still doesn't mean it can be offensive to look at :)

i take it to mean, don't worry about going crazy with hiring a PR firm to give you beautiful look/feel and/or some unique functionality

Re: What I learned in ten years of blogging

#10
post #3

> No one has time to read your article, write the first lines like they’re a TLDR. So true! > For SEO don’t write short articles (>2000 words) So sad!

Sad and annoying. Top Google results are very likely to include long articles that ramble on and on and never get to the point, in the name of "optimization". Search Engine Optimization is Reader Experience Pessimization.

I look forward to the day that a recipe doesn't come with a life story prepended to it.
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