Earlier quoted context omitted.
It's a gold mine for social engineering. Age, location, sexual orientation, relationship status, employment status, interests, aspirations, lots of information based on their Instagram feed about things like travel destinations, friends, parents, pets etc. I'm sure the conversations themselves include a lot of personal information that one wouldn't want floating around the web.
How would one go about monetizing this data?
Thank you for granting me this exercise in creativity... now please don't do this.