Earlier quoted context omitted.
$10 per serving is essentially fast food prices in the bay area - you can't really get a healthy meal with meat and vegetables. My family used Blue Apron for a while when we first had kids, and it was great for our lifestyle. We did move on to a service that optimizes grocery shopping so we can buy ingredients for a week's worth of meals in one shopping trip. Edit: for those who asked, I am using thefresh20 now. It's…
$10 per serving is egregious. Take a blue apron recipe with you to a grocery store, and I bet you can buy all the ingredients for $2.5 a meal.
Where the hell are you shopping that you can self-construct a blue apron meal for $2.50?
$2.50 will get you the basil to use in the recipe and that is about it. Then you need the chicken ($7 minimum) and produce ($5-$7). The starches ($2-$5). Any one-off spices (could be $1 or $15 depending).
Sorry, but people who brag about eating for $2.50/meal either live in places with a dirt cheap cost of living or don't know how to add.