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Blue Apron becomes a penny stock, trading under $1 for the first time

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251–260 of 336 posts

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#251
post #229

Earlier quoted context omitted.

$10 per serving is essentially fast food prices in the bay area - you can't really get a healthy meal with meat and vegetables. My family used Blue Apron for a while when we first had kids, and it was great for our lifestyle. We did move on to a service that optimizes grocery shopping so we can buy ingredients for a week's worth of meals in one shopping trip. Edit: for those who asked, I am using thefresh20 now. It's…

$10 per serving is egregious. Take a blue apron recipe with you to a grocery store, and I bet you can buy all the ingredients for $2.5 a meal.

> Take a blue apron recipe with you to a grocery store, and I bet you can buy all the ingredients for $2.5 a meal

Where the hell are you shopping that you can self-construct a blue apron meal for $2.50?

$2.50 will get you the basil to use in the recipe and that is about it. Then you need the chicken ($7 minimum) and produce ($5-$7). The starches ($2-$5). Any one-off spices (could be $1 or $15 depending).

Sorry, but people who brag about eating for $2.50/meal either live in places with a dirt cheap cost of living or don't know how to add.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#252
post #222

Earlier quoted context omitted.

I think the biggest problem for me as a single person is the way most stuff sold in supermarkets is designed for family meals. Which is fair, families probably represent a significant portion of their customer base. But it becomes problematic for me because I either have to eat the same meal 4 days in a row (or freeze it) or only use half of the ingredients and shove the rest in the cupboard, or throw it away because…

Some perishables like fruits and vegetables are terrible to buy. Cilantro comes in a massive bunch from which I take three sprigs, and its rotten in a couple days. Bananas are unedible until day 2, then I have maybe a 3-day window to eat all the bananas before they are flabby, brown, and mushy. Even if I throw a handful of arugula in every single one of my meals, its massive tub is barely half empty by the time it st…

mushy bananas become banana nut bread... you cannot fail this.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#253
post #45
post #15

Earlier quoted context omitted.

There's definitely a use case for these services. It's just a fairly narrow one. - Willing and able to cook for, ideally, more than one person - Able to plan a week ahead for the most part - OK with paying a non-trivial premium to have a lot of menu planning and shopping be handled by someone else I tried Blue Apron and thought it was "OK" but I could never really make these meal kit services work out for me. t obvio…

It's targeting a narrow intersection of people who are rich enough to pay $10 per serving for a meal, have the time to cook every night, and are okay with the lack of customizability in ingredients.[1] We considered it but it made no sense for us. It would save us a little money versus eating out all the time, but it doesn't solve the time problem (my wife and I both get home around 7:30 or 8:00 and need to get the f…

>I would rather see a high-end TV dinner service.

Yeah. Much as I like cooking, there are many evenings when I just want to pop something in the oven. I have a few options. (Have a great local turkey farm and there are a few traditional comfort food staples in the grocery store that I like.) But it would be nice to be able to just buy a frozen lasagna as good as the ones I sometimes make and freeze.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#254
post #17

"Securities traded on a national stock exchange, regardless of price, are exempt from regulatory designation as a penny stock"[1] Blue Apron is on the NYSE [1]"SECURITIES AND EXCHANGE COMMISSION 17 CFR Part 240" https://www.sec.gov/rules/final/34-51983.pdf

NYSE has minimum share price/market cap requirements, so Blue Apron will get delisted if this continues for more than 29 consecutive trading days. i.e. It could easily become one.

What stops companies from repeatedly reverse-splitting the stock to keep it above $1?

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#255
post #222

Earlier quoted context omitted.

I think the biggest problem for me as a single person is the way most stuff sold in supermarkets is designed for family meals. Which is fair, families probably represent a significant portion of their customer base. But it becomes problematic for me because I either have to eat the same meal 4 days in a row (or freeze it) or only use half of the ingredients and shove the rest in the cupboard, or throw it away because…

Some perishables like fruits and vegetables are terrible to buy. Cilantro comes in a massive bunch from which I take three sprigs, and its rotten in a couple days. Bananas are unedible until day 2, then I have maybe a 3-day window to eat all the bananas before they are flabby, brown, and mushy. Even if I throw a handful of arugula in every single one of my meals, its massive tub is barely half empty by the time it st…

Peel and freeze your bananas before they go bad. Use the frozen bananas for smoothies, or thaw them for cooking(eg banana bread).

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#256
post #229

Earlier quoted context omitted.

$10 per serving is egregious. Take a blue apron recipe with you to a grocery store, and I bet you can buy all the ingredients for $2.5 a meal.

Not in the same quantities you can't. If something calls for, say, eggs, you aren't going to buy a single egg, you're buying six at a minimum. If something calls for fresh cilantro, you're buying a whole bunch. If you're cooking for a family, fine, but cooking for one or two? The food waste problem sucks , and you can't really get around it unless you like eating the same thing for days in a row.

Eggs last for quite some time. Yeah, herbs are an issue if you don't grow them. But not all recipes that call for them really need them. And you can also freeze leftovers that are useful for some purposes. I cook for one during the week. I do eat leftovers but I also repurpose ingredients, freeze things, and definitely don't eat the same thing for days in a row.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#257
post #229

Earlier quoted context omitted.

$10 per serving is egregious. Take a blue apron recipe with you to a grocery store, and I bet you can buy all the ingredients for $2.5 a meal.

Not in the same quantities you can't. If something calls for, say, eggs, you aren't going to buy a single egg, you're buying six at a minimum. If something calls for fresh cilantro, you're buying a whole bunch. If you're cooking for a family, fine, but cooking for one or two? The food waste problem sucks , and you can't really get around it unless you like eating the same thing for days in a row.

Please, you do what we have been doing for the last 100 years. Freeze the extra. So you get 1 meal that is fresh and two that are frozen you can eat in a couple weeks. Do you honestly think that when you go to applebee's (or similar) the food didn't come out of a freezer?

But maybe the real problem here is lack of "cooking" knowledge. Grinding that cilantro up and mixing it with some garlic and olive oil will extend its life in the fridge for weeks. Or just freeze it, or dry it. Yes, food waste sucks, but that is because a lot of traditional skills have been lost. My wife thinks I'm weird for taking chicken/turkey bones/necks/etc and making stock, but it turns a pile of bones meat scraps into a nice soup.

This is also how to (apparently) run a profitable restaurant. Food rolls down from the fresh vegetables/meat, through the casserole stages until it ends up in a soup somewhere.

Really it doesn't take much effort, but really after a day of work + driving/etc I'm lucky if I have the motivation to tear open a frozen bag of stir fry.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#258

Earlier quoted context omitted.

I think the biggest problem for me as a single person is the way most stuff sold in supermarkets is designed for family meals. Which is fair, families probably represent a significant portion of their customer base. But it becomes problematic for me because I either have to eat the same meal 4 days in a row (or freeze it) or only use half of the ingredients and shove the rest in the cupboard, or throw it away because…

Funnily enough I have JUST launched a little side project that is attempting to do exactly what you are describing. (Or will do). There's a few more features I need to add before I'd consider it MVP level and but it's getting close. http://cookmatic.co Basically you can paste in recipe URLs (so far only supports seriouseats and bonappetit) it parses the ingredient list and generates a shopping list combining everythi…

I am getting Access Denied errors when adding to queue or pressing the plus button on the ingredients list.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#259

Earlier quoted context omitted.

I buy the family size of Blue Apron for myself (12 meals at $8.99 per serving). There is no food in NYC of any considerable size/quality/taste that is a quarter of that price for that amount of calories. Ramen noodles and tuna maybe..

You don't have grocery stores in NYC?

I go to cheap grocery stores all the time. You said to find comparable stuff for a quarter of the price. I can't get a high quality meal of the same caloric value for $2.50, that's what I was getting at.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#260
post #140

Always seemed a strange business model. Appealing to people who "want to cook", but doing so by turning yourself into a production-line assembler. Like saying your want to learn carpentry, by buying some Ikea flat-pack. What confused me (and makes me think I've overlooked something) is why nothing more interesting has come along from the supermarkets. In the UK at least, they're all online and deliver - but they all…

I think the biggest problem for me as a single person is the way most stuff sold in supermarkets is designed for family meals. Which is fair, families probably represent a significant portion of their customer base. But it becomes problematic for me because I either have to eat the same meal 4 days in a row (or freeze it) or only use half of the ingredients and shove the rest in the cupboard, or throw it away because…

It isn't just singles. I have a family of four and do basically all the cooking. I struggle to make use of the entirety of many perishables I buy simply because they're packaged in such huge volumes. Leafy/bushy things like herbs comes to mind, as well as some prepackaged vegetables (grape/cherry tomatoes) and fruits.
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