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Blue Apron becomes a penny stock, trading under $1 for the first time

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Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#232
post #12
post #8

As someone who's very un-knowledgeable about the stock market - is there something special about the $1 mark? Isn't it arbitrary how the total market value of the company is divided into individual shares?

You'll get delisted from the NYSE if you fall below $1/share or below a certain market cap for more than 30 consecutive trading days. Being delisted is generally a very bad sign, and it becomes much harder for shares to get traded.

This is correct. To add to this, you will sometimes see companies attempt to avoid delisting by reverse stock splits (e.g., 10 old shares become 1 new share).

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#233

Earlier quoted context omitted.

What's really weird to me is that you can go to the store and get food that's basically ready to serve after you warm it up. You could eat steaks, fish sticks, brats, chicken, pork, chicken nuggets, fries, a huge variety of vegetables ready to be steamed from the frozen section. You could eat that every day and pay a quarter of what it costs for this stuff to be hand picked for you. You don't even need to season any…

I buy the family size of Blue Apron for myself (12 meals at $8.99 per serving). There is no food in NYC of any considerable size/quality/taste that is a quarter of that price for that amount of calories. Ramen noodles and tuna maybe..

> I buy the family size of Blue Apron for myself (12 meals at $8.99 per serving). There is no food in NYC of any considerable size/quality/taste that is a quarter of that price for that amount of calories. Ramen noodles and tuna maybe..

I live in midtown Manhattan, and I could easily purchase 12 prepared meals per week of good quality for $9/meal.

In fact, that's one of the reasons I stopped using Blue Apron when I tried it - even before I factored in the cost of my time, it was slightly more expensive per meal than ordering delivery on Seamless. Once I factored in 15-30 minutes per meal (30-60 minutes divided by two servings), it was clearly way more expensive.

The other reason, though, was that I didn't live in a building with a doorman, and the last delivery window they had on weekdays was 6-8PM. I couldn't guarantee I'd be home by 6PM, and I wasn't thrilled with the idea of them just dumping a box of food on the stoop where anyone could take it.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#234
post #209
post #140

Always seemed a strange business model. Appealing to people who "want to cook", but doing so by turning yourself into a production-line assembler. Like saying your want to learn carpentry, by buying some Ikea flat-pack. What confused me (and makes me think I've overlooked something) is why nothing more interesting has come along from the supermarkets. In the UK at least, they're all online and deliver - but they all…

Kroger is starting to do these meal kits. They are within 5 feet of the door and serve two, and all cook in 20 minutes. I just don't get the point, though. I can move past the box and into the Kroger, using the box as a shopping list, and buy the exact same ingredients for half the price, only now I must spend 5 minutes dicing a tomato instead of slicing open a plastic bag containing diced tomato. The best way to get…

You can find fresh (not frozen), raw, already prepared meals that can be thrown in the oven, a pot, or on a grill at Kroger, Publix, Fresh Market, Costco and others. Those are great for when you're in a hurry and you don't want to waste time with the ceremony of putting together a meal kit. Meal kits are a weird compromise between a prepared meal and just following a recipe yourself.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#235
post #8

As someone who's very un-knowledgeable about the stock market - is there something special about the $1 mark? Isn't it arbitrary how the total market value of the company is divided into individual shares?

Not a stock market expert by any means, but human psychology has a major impact here. That’s why stocks tend to find floors/ceilings at nice round numbers like multiples of ten or whatever. Likewise to a machine a number is a number but to a human who’s evaluating the stock, seeing something less than $1 is a red flag. Someone please correct me if I’m off!

The primary reason is $1 is the delisting threshold.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#236
post #229

Earlier quoted context omitted.

$10 per serving is essentially fast food prices in the bay area - you can't really get a healthy meal with meat and vegetables. My family used Blue Apron for a while when we first had kids, and it was great for our lifestyle. We did move on to a service that optimizes grocery shopping so we can buy ingredients for a week's worth of meals in one shopping trip. Edit: for those who asked, I am using thefresh20 now. It's…

$10 per serving is egregious. Take a blue apron recipe with you to a grocery store, and I bet you can buy all the ingredients for $2.5 a meal.

Not in the same quantities you can't. If something calls for, say, eggs, you aren't going to buy a single egg, you're buying six at a minimum. If something calls for fresh cilantro, you're buying a whole bunch.

If you're cooking for a family, fine, but cooking for one or two? The food waste problem sucks, and you can't really get around it unless you like eating the same thing for days in a row.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#237
post #222

Earlier quoted context omitted.

I think the biggest problem for me as a single person is the way most stuff sold in supermarkets is designed for family meals. Which is fair, families probably represent a significant portion of their customer base. But it becomes problematic for me because I either have to eat the same meal 4 days in a row (or freeze it) or only use half of the ingredients and shove the rest in the cupboard, or throw it away because…

Some perishables like fruits and vegetables are terrible to buy. Cilantro comes in a massive bunch from which I take three sprigs, and its rotten in a couple days. Bananas are unedible until day 2, then I have maybe a 3-day window to eat all the bananas before they are flabby, brown, and mushy. Even if I throw a handful of arugula in every single one of my meals, its massive tub is barely half empty by the time it st…

Pro-tip for Bananas: When they start to have black spots on the skin, throw them in the freezer. Use them in a smoothie, it will give your smoothie a really nice creamy texture, almost like an ice-cream and it's all natural!

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#238
post #140

Always seemed a strange business model. Appealing to people who "want to cook", but doing so by turning yourself into a production-line assembler. Like saying your want to learn carpentry, by buying some Ikea flat-pack. What confused me (and makes me think I've overlooked something) is why nothing more interesting has come along from the supermarkets. In the UK at least, they're all online and deliver - but they all…

I think the biggest problem for me as a single person is the way most stuff sold in supermarkets is designed for family meals. Which is fair, families probably represent a significant portion of their customer base. But it becomes problematic for me because I either have to eat the same meal 4 days in a row (or freeze it) or only use half of the ingredients and shove the rest in the cupboard, or throw it away because…

> the way most stuff sold in supermarkets is designed for family meals

Dude. Leftovers. I used to make a couple of family-sized meals on the weekend to have for lunch and dinner throughout the week. I’d also dine out 2-3 times a week to mix it up a bit.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#239
post #226
post #222

Earlier quoted context omitted.

Some perishables like fruits and vegetables are terrible to buy. Cilantro comes in a massive bunch from which I take three sprigs, and its rotten in a couple days. Bananas are unedible until day 2, then I have maybe a 3-day window to eat all the bananas before they are flabby, brown, and mushy. Even if I throw a handful of arugula in every single one of my meals, its massive tub is barely half empty by the time it st…

As someone who often cooks for myself, bananas are a pretty terrible example because you can literally buy one banana if you want. Perhaps I've been violating a taboo all my life, but I have never had a problem breaking up a bunch of bananas in the store. Fresh herbs I agree. It's one reason I tend to grow them. [ADDED: There are also a lot of frozen and freeze dried options these days that I often take advantage of.…

I'll also usually cook two or three dishes that share all those ingredients. So for example, if i buy pre-made pesto sauce, i'll make pasta with pesto sauce, and chicken breast with Pesto sauce. If i buy a lot of Mexican ingredients (beans, cilantro, ground meat et all) i'll make a Chilli and taco bowls.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#240
post #226
post #222

Earlier quoted context omitted.

Some perishables like fruits and vegetables are terrible to buy. Cilantro comes in a massive bunch from which I take three sprigs, and its rotten in a couple days. Bananas are unedible until day 2, then I have maybe a 3-day window to eat all the bananas before they are flabby, brown, and mushy. Even if I throw a handful of arugula in every single one of my meals, its massive tub is barely half empty by the time it st…

As someone who often cooks for myself, bananas are a pretty terrible example because you can literally buy one banana if you want. Perhaps I've been violating a taboo all my life, but I have never had a problem breaking up a bunch of bananas in the store. Fresh herbs I agree. It's one reason I tend to grow them. [ADDED: There are also a lot of frozen and freeze dried options these days that I often take advantage of.…

> I have never had a problem breaking up a bunch of bananas in the store.

Ah, so you're one of those people. Don't you realize you're condemning those poor banana bunches to an ignominous death in the dumpster? Nobody's going to buy a bunch with an uneven number on bananas. :(

Being serious though, I don't think you're violating any major taboo. I see people do the same thing all the time. You're actually performing a public service for all those people who want fewer bananas but are afraid to split the bunches themselves.

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