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Blue Apron becomes a penny stock, trading under $1 for the first time

markets.businessinsider.com

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Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#181

Post by rixrax »

wgerard wrote: post #17
checkdigit15 wrote: post #2

"Securities traded on a national stock exchange, regardless of price, are exempt from regulatory designation as a penny stock"[1] Blue Apron is on the NYSE [1]"SECURITIES AND EXCHANGE COMMISSION 17 CFR Part 240" https://www.sec.gov/rules/final/34-51983.pdf

NYSE has minimum share price/market cap requirements, so Blue Apron will get delisted if this continues for more than 29 consecutive trading days. i.e. It could easily become one.

What happens when/if a company gets de-listed? Search engine gave me below[0]:

"... company basically has two options. It can choose to trade on the Over-the-Counter Bulletin Board (OTCBB) or the pink sheets system...".

Some more [light] detail in linked 'article'[0].

[0] https://www.investopedia.com/ask/answers/05/delistingofshare...

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#182

Post by spelunker »

goldcd wrote: post #140

Always seemed a strange business model. Appealing to people who "want to cook", but doing so by turning yourself into a production-line assembler. Like saying your want to learn carpentry, by buying some Ikea flat-pack. What confused me (and makes me think I've overlooked something) is why nothing more interesting has come along from the supermarkets. In the UK at least, they're all online and deliver - but they all…

I really enjoyed Blue Apron. For a very long time I wanted to learn to cook, but didn't know where to start, and cookbooks where always intimidating because they usually assumed you already knew how to cook.

Blue Apron doesn't assume any of that.

I also liked the idea of "cooking good food", but for me it was a case of not knowing what good food was. With Blue Apron sending me tasty meals to make, I was able to learn by example about what worked and what I liked.

I thought it was great. I eventually cancelled though, once I was just cooking on my own entirely.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#183

Post by ghaff »

behringer wrote: post #164
ghaff wrote: post #117

Earlier quoted context omitted.

Most of the prepared food in the grocery store that you just need to heat up isn't very appealing to me for the most part. Fish sticks and chicken nuggets, blech. However, there are a lot of things like salmon, brats (as you say), etc. that mostly do just need a quick saute or bake. And vegetables can be very quick and simple as well. However, some people do like the idea of more complex meals and some of those peopl…

Don't tell me blue apron doesn't have fish sticks ;) I usually use fish sticks or other frozen fish for making fish sandwiches. 10 mins of cook time vs 60+ for fresh breaded baked fish. But to each their own!

I'm probably fussier than I used to be and the fact that I work mostly from home gives me more flexibility than I used to have :-)

I'd be more likely to bread and saute some flounder--which is a pretty quick meal too. (And flounder is sold in vacuum packed individual servings so it can definitely serve as a "what's in the freezer?" meal.)

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#184

Post by chad_strategic »

chad_strategic wrote: post #6

After 10 years of marriage, my wife thought it would be helpful for me to start cooking, as she was getting stressed out with our 2 years old. We used Blue Apron as the starting point. I can't tell you how much time we save in planning meals and trips to the store. My wife doesn't have nag me about what I what I want for the week's dinner. The quality of the food and the time saved is well worth the price. I know the…

I thought I would just add this for the record...

>My wife doesn't have nag me about what I what I want for the week's dinner.

This line has been misinterpreted. My wife would normally ask me on Sunday, what we should have for dinner for the week. My response was usually "whatever is fine", which doesn't really help her. Blue Apron removes that question. My wife never "nagged" me, it was more my fault, because didn't give a good answer. So the overall process was an issue and mostly on my part.

After over ten years of marriage and a child and two dogs, it really becomes clear how important a partnership is.

My son is now learning to cook with me as well. Obviously, men can be in the kitchen as well. It's fun, even if I'm just a "blue apron cook".

I'm also adding this clarification because it's pretty slow here at work and I have to look busy...

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#185

Post by [deleted] »

padobson wrote: post #158
goldcd wrote: post #140

Always seemed a strange business model. Appealing to people who "want to cook", but doing so by turning yourself into a production-line assembler. Like saying your want to learn carpentry, by buying some Ikea flat-pack. What confused me (and makes me think I've overlooked something) is why nothing more interesting has come along from the supermarkets. In the UK at least, they're all online and deliver - but they all…

Still too much work! How about you give me a list of meals, I pick 50 or 100 of them, and then you give me a shopping list for the month including where to get it at the best price, taking advantage of bulk purchasing and overlapping ingredients. Then email/text/notify me every day with the recipe for dinner that night. I'll keep the left overs and use them for lunches. This should minimize time for planning and cost…

[deleted]

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#186

Post by paulgb »

padobson wrote: post #158
goldcd wrote: post #140

Always seemed a strange business model. Appealing to people who "want to cook", but doing so by turning yourself into a production-line assembler. Like saying your want to learn carpentry, by buying some Ikea flat-pack. What confused me (and makes me think I've overlooked something) is why nothing more interesting has come along from the supermarkets. In the UK at least, they're all online and deliver - but they all…

Still too much work! How about you give me a list of meals, I pick 50 or 100 of them, and then you give me a shopping list for the month including where to get it at the best price, taking advantage of bulk purchasing and overlapping ingredients. Then email/text/notify me every day with the recipe for dinner that night. I'll keep the left overs and use them for lunches. This should minimize time for planning and cost…

Aside from the optimizing-where-to-buy part, this sounds like what https://mealime.com is attempting to do. I've only used it for one meal so far so but if you select multiple meals it creates a combined shopping list.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#187

Post by wgerard »

rixrax wrote: post #181
wgerard wrote: post #17

Earlier quoted context omitted.

NYSE has minimum share price/market cap requirements, so Blue Apron will get delisted if this continues for more than 29 consecutive trading days. i.e. It could easily become one.

What happens when/if a company gets de-listed? Search engine gave me below[0]: "... company basically has two options. It can choose to trade on the Over-the-Counter Bulletin Board (OTCBB) or the pink sheets system...". Some more [light] detail in linked 'article'[0]. [0] https://www.investopedia.com/ask/answers/05/delistingofshare...

It's a bit more difficult to trade shares, and brokerages will often have restrictions on trading OTC stocks for retail investors.

It's also just generally a milestone that the company is really not doing well, so investors tend to sell and recover what they can.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#188

Post by ghaff »

taude wrote: post #153
goldcd wrote: post #140

Always seemed a strange business model. Appealing to people who "want to cook", but doing so by turning yourself into a production-line assembler. Like saying your want to learn carpentry, by buying some Ikea flat-pack. What confused me (and makes me think I've overlooked something) is why nothing more interesting has come along from the supermarkets. In the UK at least, they're all online and deliver - but they all…

I've seen meal kits in stores here in the Boston area, Wegman's I think.

I've also seen them at a local organic-y place near Davis Square.

In addition, whether or not they're "meal kits," you see more and more "one bowl meals" and the like (that you can add meat to if you're so inclined) in the produce section of grocery stores.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#189

Post by ghaff »

war1025 wrote: post #177
village-idiot wrote: post #171

Earlier quoted context omitted.

That and the people who cook at home either: 1. Love to cook. 2. Are quite price sensitive. The first group were never going to use blue apron. They have the skills and the interest to do it all themselves. The latter group is tricky to hold onto: margins must be relatively thin, and there’s a high probability that these users will learn how to assemble their own recipes to cut out even the razor thin margins that bl…

There are several people I know who have used BlueApron for 2+ years. They are all married, no kids. They enjoy cooking, but they just as much enjoy going out to eat. They have steady, good paying jobs, so they are not price sensitive. To them, BlueApron is an entertainment expense. It gives them variety in their diet, and makes for a good time when preparing it. Often they'll have friends over and add in some sides…

During the week I'm mostly cooking for myself when I'm not traveling and the 2-person orientation is sort of the nail in BA's coffin for me. And, on weekends, when I'm often cooking for others I rather enjoy planning a menu and making a meal from scratch.

If I were regularly cooking during the week with someone else, assuming we weren't regularly coming home too late, I could definitely see using these services off and on just for the sake of some variety.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#190

Post by scott00 »

ghaff wrote: post #142

Somewhat OT but do any of these services let you opt into deliveries rather than opt out? As someone who might consider trying out a few meals now and then on a week when I'm not traveling/busy, the menus look appealing, etc. I'd be potentially interested. But I don't want to have to be constantly opting out and/or canceling my subscription (which I'm sure would get messed up sooner or later). It really is a dark pat…

Meez Meals works on an opt-in basis. Their food's pretty good I think. Only available in the midwest at the moment.
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