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Blue Apron becomes a penny stock, trading under $1 for the first time

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141–150 of 336 posts

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#141
I thought about doing some subscription cooking service before but I recently joined the New York Times free 6 month trial and I didn't know/expect how useful their recipe section is. Takes most of the anxiety of choosing what to cook. For those who know how to cook, I highly recommend trying it out and following their weekly/daily suggestions. With this and the grocery delivery services, it doesn't make financial sense to join subscription food services. Though admittedly, I was taught how to cook at a young age so it's easier for me to follow the recipes.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#142
Somewhat OT but do any of these services let you opt into deliveries rather than opt out? As someone who might consider trying out a few meals now and then on a week when I'm not traveling/busy, the menus look appealing, etc. I'd be potentially interested. But I don't want to have to be constantly opting out and/or canceling my subscription (which I'm sure would get messed up sooner or later). It really is a dark pattern that makes me even less likely to use any of these services than I otherwise would.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#143
post #45
post #15

Earlier quoted context omitted.

There's definitely a use case for these services. It's just a fairly narrow one. - Willing and able to cook for, ideally, more than one person - Able to plan a week ahead for the most part - OK with paying a non-trivial premium to have a lot of menu planning and shopping be handled by someone else I tried Blue Apron and thought it was "OK" but I could never really make these meal kit services work out for me. t obvio…

It's targeting a narrow intersection of people who are rich enough to pay $10 per serving for a meal, have the time to cook every night, and are okay with the lack of customizability in ingredients.[1] We considered it but it made no sense for us. It would save us a little money versus eating out all the time, but it doesn't solve the time problem (my wife and I both get home around 7:30 or 8:00 and need to get the f…

Amy's kitchen is the leader for high-end frozen foods. There is a lot of competition in this space too.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#144
I stopped using blue apron because I can't stand having a subscription to everything. I travel with some frequency and it's just a hassle to have to plan that ahead. All I want to do is order a box for next week without thinking about when I can cancel again for the following week.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#145
post #128

Earlier quoted context omitted.

>I suspect Blue Apron will survive as it will probably be taken over or bought out. It's kinda the leader of the pack and the market will eventually consolidate. It also helps that I might have helped I bought about $1000 discounted gift cards at Costco. I'm not so sure. Even most people I know who have tried Blue Apron tend to either regress back to not cooking or they "graduate" to buying their own ingredients and…

As long as you have low customer acquisition costs you can still have a large stable business like this. Look at huggies diapers, some kids spend a lot longer in diapers than others but generally it’s a short but profitable window.

>As long as you have low customer acquisition costs

Blue Apron doesn't though. And it doesn't seem like they have much luck lowering their customer acquisition costs. There are a lot more options for feeding yourself at or below $10 per meal than there are for containing poop.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#146

Earlier quoted context omitted.

Then reverse split and magically have higher value shares wow we've come full circle from my parent comment

I'm not sure what your argument is here, it seems like you don't think reverse splits have any implications or consequences for the company. You can't casually do a reverse split just to avoid being delisted. You're telling investors "we have no idea how to change direction so we're just gonna kick the can down the road for a bit". It's a really big deal, and if Blue Apron survives into 2020 it's very unlikely it wil…

> You can't casually do a reverse split just to avoid being delisted.

Narrator: You can.

The point that it is a valid option and your point is that it has consequences. Not mutually exclusive.

Being punted to the Bulletin Boards or Pink Sheets has worse consequences for some of the investors who literally can't hold it anymore, thats a greater consequence than their opinion on a reverse split.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#147
post #140

Always seemed a strange business model. Appealing to people who "want to cook", but doing so by turning yourself into a production-line assembler. Like saying your want to learn carpentry, by buying some Ikea flat-pack. What confused me (and makes me think I've overlooked something) is why nothing more interesting has come along from the supermarkets. In the UK at least, they're all online and deliver - but they all…

You have just described a value-add B2B SaaS; offers integration into existing retailer's online shopping portals.

If this doesn't exist, give it six months and it will. If you want to try and swing something like this and need an extra set of hands, my email is in my profile.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#148
post #121

Earlier quoted context omitted.

Eh what? I can eat out at a restaurant for like $15 with tax and tip, and the packed food usually lasts me an additional meal. I avoid pricey restaurants though.

What do you eat at a restaurant that costs that much?

Huh? Go to a random Asian restaurant in SF and get a stir fry whatever and you're going to be in the $10-$15 range with tax and tip pretty easily.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#149
post #68
post #40

Earlier quoted context omitted.

I thought the Blue Apron recipes were too complicated, used too many pans to wash, and wasted too much packaging material. I found no time savings when was all said and done. I have an easy enough time following recipes from books like America's Test Kitchen cooking for two [1], etc, and spending 10 or 15 minutes planning meals each week. Plus, I probably spend quite a bit less, and if I meal plan correctly, I'll do…

My experience has been that most of the recipes I’ve received are single pot/pan recipes

BA recipes have gotten WAY WAY simpler over time so your two different experiences are almost certainly explained by using the service at different times.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#150
post #81
post #28

Earlier quoted context omitted.

I only used them once and one of the meals was the most complicated hamburger recipe I'd ever made and I didn't think it was really all that good. I half suspect there are motivations behind making the recipes for these services complex and a little exotic. If they had four ingredient recipes that took 10 minutes of prep, I daresay a lot of people would think "I'm paying 2x to 3x what I would pay in the grocery store…

They seem to frequently include one atypical or exotic ingredient, I’ve always figured it was a way to get people to think it’s something they can’t get at the store and thus more likely to purchase. To be honest it does work on me. I get a BA shipment here or there and it’s always because they’re using something I wouldn’t normally work with or see at the at the store. I personally don’t mind most of the other commo…

The first meal I got from BA was some sort of poached Cod with ramps. Ramps I had never heard of although I understand now that some people get very excited by them during their short season. (I think I've seen them once in a grocery store--Whole Foods naturally.) However, I'm pretty sure that if you substituted scallions, the world would not come to an end.
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