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Blue Apron becomes a penny stock, trading under $1 for the first time

markets.businessinsider.com

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Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#11

Post by beart »

chad_strategic wrote: post #6

After 10 years of marriage, my wife thought it would be helpful for me to start cooking, as she was getting stressed out with our 2 years old. We used Blue Apron as the starting point. I can't tell you how much time we save in planning meals and trips to the store. My wife doesn't have nag me about what I what I want for the week's dinner. The quality of the food and the time saved is well worth the price. I know the…

I've never used Blue Apron and I'm curious - how much actual cooking do you do with a typical Blue Apron meal? Are you preparing, mixing, cutting, etc. or are you primarily mixing together already prepared ingredients and timing them as they cook? Could someone who has never cooked use Blue Apron as a starting point to learn basic cooking skills?

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#12

Post by wgerard »

apetresc wrote: post #8

As someone who's very un-knowledgeable about the stock market - is there something special about the $1 mark? Isn't it arbitrary how the total market value of the company is divided into individual shares?

You'll get delisted from the NYSE if you fall below $1/share or below a certain market cap for more than 30 consecutive trading days.

Being delisted is generally a very bad sign, and it becomes much harder for shares to get traded.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#13

Post by spyspy »

chad_strategic wrote: post #6

After 10 years of marriage, my wife thought it would be helpful for me to start cooking, as she was getting stressed out with our 2 years old. We used Blue Apron as the starting point. I can't tell you how much time we save in planning meals and trips to the store. My wife doesn't have nag me about what I what I want for the week's dinner. The quality of the food and the time saved is well worth the price. I know the…

The problem is the extremely small niche it fills. The market is people who have enough time and patience to cook their own meals, but not enough to grocery shop and look up a recipe. If you're new to cooking that's one thing, but I'd imagine many users eventually "outgrow" the service as they become more skilled and/or realize how much the convenience is costing.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#14

Post by thinkpad20 »

apetresc wrote: post #8

As someone who's very un-knowledgeable about the stock market - is there something special about the $1 mark? Isn't it arbitrary how the total market value of the company is divided into individual shares?

Not a stock market expert by any means, but human psychology has a major impact here. That’s why stocks tend to find floors/ceilings at nice round numbers like multiples of ten or whatever. Likewise to a machine a number is a number but to a human who’s evaluating the stock, seeing something less than $1 is a red flag. Someone please correct me if I’m off!

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#15

Post by ghaff »

chad_strategic wrote: post #6

After 10 years of marriage, my wife thought it would be helpful for me to start cooking, as she was getting stressed out with our 2 years old. We used Blue Apron as the starting point. I can't tell you how much time we save in planning meals and trips to the store. My wife doesn't have nag me about what I what I want for the week's dinner. The quality of the food and the time saved is well worth the price. I know the…

There's definitely a use case for these services. It's just a fairly narrow one.

- Willing and able to cook for, ideally, more than one person

- Able to plan a week ahead for the most part

- OK with paying a non-trivial premium to have a lot of menu planning and shopping be handled by someone else

I tried Blue Apron and thought it was "OK" but I could never really make these meal kit services work out for me. t obviously works for some people though.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#16

Post by chad_strategic »

robertAngst wrote: post #7
chad_strategic wrote: post #6

After 10 years of marriage, my wife thought it would be helpful for me to start cooking, as she was getting stressed out with our 2 years old. We used Blue Apron as the starting point. I can't tell you how much time we save in planning meals and trips to the store. My wife doesn't have nag me about what I what I want for the week's dinner. The quality of the food and the time saved is well worth the price. I know the…

Dang, I had the opposite experience with Blue Apron. Never saved time. Expensive and the recipes took 2-3x longer than it says on the box. Delicious food, but there was no leftovers. We finished the food and were still hungry. Cannot fathom using them as a meal provider. The only thing I learned is that roasted beats and carrots are delicious. Don't need Blue Apron anymore.

I agree that there is just enough food, maybe not enough. But then again, I'm dropping weight. So maybe a good thing.

I got faster making meals over time.

For me right now time is more important than money.

I don't think have ever eaten more roasted beets, carrots, cauliflower, kale and broccoli in the last two years, than I have in my life. (and enjoyed.)

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#17

Post by wgerard »

checkdigit15 wrote: post #2

"Securities traded on a national stock exchange, regardless of price, are exempt from regulatory designation as a penny stock"[1] Blue Apron is on the NYSE [1]"SECURITIES AND EXCHANGE COMMISSION 17 CFR Part 240" https://www.sec.gov/rules/final/34-51983.pdf

NYSE has minimum share price/market cap requirements, so Blue Apron will get delisted if this continues for more than 29 consecutive trading days.

i.e. It could easily become one.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#18

Post by Pfhreak »

chad_strategic wrote: post #6

After 10 years of marriage, my wife thought it would be helpful for me to start cooking, as she was getting stressed out with our 2 years old. We used Blue Apron as the starting point. I can't tell you how much time we save in planning meals and trips to the store. My wife doesn't have nag me about what I what I want for the week's dinner. The quality of the food and the time saved is well worth the price. I know the…

> my wife thought it would be helpful for me to start cooking, as she was getting stressed out with our 2 years old.

This seems like a good opportunity to see if there is more labor (emotional or physical) that your wife is doing that she could use a hand with.

> My wife doesn't have nag me about what I what I want for the week's dinner

Meal planning is work. She is doing a job for the family. She is trying to include your preferences in the calculus of meal planning. Balancing nutrition, variety, individual preferences, cost, and difficulty is a non-trivial problem to solve every week.

When you say she is 'nagging' you about what you want for dinner, take a step back and consider what that is telling others (including your wife) about how much you value that work.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#19

Post by infecto »

checkdigit15 wrote: post #2

"Securities traded on a national stock exchange, regardless of price, are exempt from regulatory designation as a penny stock"[1] Blue Apron is on the NYSE [1]"SECURITIES AND EXCHANGE COMMISSION 17 CFR Part 240" https://www.sec.gov/rules/final/34-51983.pdf

Sure but its only a matter of time before they get delisted.

Re: Blue Apron becomes a penny stock, trading under $1 for the first time

#20

Post by porpoisely »

Thanks to inflation, penny stocks are now stocks that trade under $5.

https://www.investopedia.com/terms/p/pennystock.asp

Also, penny stocks tend to be fairly illiquid with very marginal market cap and tend to trade on OTC/pink sheets and not on major stock exchanges.

So blue apron is penny stockish, but not quite there yet. We'll have to see if NYSE gives Blue Apron the boot.

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