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Google AMP case study: leads dropped by 59%

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11–20 of 163 posts

Re: Google AMP case study: leads dropped by 59%

#11
post #3

Hopefully this one-sided, web damaging framework will die a death like IE finally did, with its awful standards.

Definitely. I can’t understand why the hell anyone would want to use it anyway. The experience is terrible.

It isn't though, really. Page load really is nearly instantaneous. I'm no fan of AMP, but I see the reasons why users like it.

Re: Google AMP case study: leads dropped by 59%

#12
post #3

Earlier quoted context omitted.

Definitely. I can’t understand why the hell anyone would want to use it anyway. The experience is terrible.

It's wonderful when browsing. Pages load in less than half a minute, unlike nearly the entire rest of the internet. Hacker News doesn't need it, but they're nearly unique in having written a good website.

[deleted]

Re: Google AMP case study: leads dropped by 59%

#13
post #9
post #5

Front end engineers are not selected for their skills in understanding algorithms and data structures. It's quite easy to speed up a web site if you understand how CPU works on a low level and how Javascript is compiled to machine code, but it requires a lot of knowledge.

Very little knowledge is needed to know how to speed up a website (or keep it from becoming slow). Almost every front-ender I've met, including those who never got beyond inserting jQuery snippets, knows enough.

In 16 plus years of consulting I have had precisely 2 occasions when I found a dev team that knew what they where doing.

Re: Google AMP case study: leads dropped by 59%

#14
post #9
post #5

Front end engineers are not selected for their skills in understanding algorithms and data structures. It's quite easy to speed up a web site if you understand how CPU works on a low level and how Javascript is compiled to machine code, but it requires a lot of knowledge.

Very little knowledge is needed to know how to speed up a website (or keep it from becoming slow). Almost every front-ender I've met, including those who never got beyond inserting jQuery snippets, knows enough.

Speeding a site up is one thing. Speeding it up substantially is another and I doubt your example of one who only knows how to insert jQuery snippets knows enough to both understand and implement all the details from server to network to browser.

Re: Google AMP case study: leads dropped by 59%

#16
post #3

Hopefully this one-sided, web damaging framework will die a death like IE finally did, with its awful standards.

Definitely. I can’t understand why the hell anyone would want to use it anyway. The experience is terrible.

Publishers use it because otherwise their stories don't end up in the carousel widget for Google searches. I don't think many of them are actually buying into the AMP hype. They are just backed into a corner.

Re: Google AMP case study: leads dropped by 59%

#18
the easiest way to get rid of AMP pages is rolling out an !important; in the AMP CSS - so invalidating the AMP pages.

wait until they are kicked out from the google cache (see your trusted google search console, best the useable old one).

then remove the references to the AMP page from the non-AMP pages. then delete the AMPs.

usually takes 2 to 3 days for a few thousand pages.

Re: Google AMP case study: leads dropped by 59%

#19

As a user I like AMP because it's guaranteed to be very fast. There, I said it.

Well sure, Google isn't dumb. Adding in enough benefits (speed, carousel placement) to your Trojan horse ensures there are plausible reasons to bring it into the fort.

Publishers certainly wouldn't give up the most important bits of their page (the top), and cede left/right swipe hijacking (on carousel loaded pages) if there weren't some perceived benefit.

Re: Google AMP case study: leads dropped by 59%

#20
post #8
post #3

Earlier quoted context omitted.

Definitely. I can’t understand why the hell anyone would want to use it anyway. The experience is terrible.

Purely to keep the SEO positioning everyone enjoyed before it came into being.

"Recycling of lost faculties".

They take it away from you and then you will bend over and kiss Matt's Butt.

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