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An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

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Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#271
post #21

This seems to happen a lot when one's experience is statistically unlikely, or when it doesn't neatly mesh with a commercial opportunity. For instance, I am a transgender woman and I get THE WEIRDEST ads. Makes sense, since an algorithm meshing together my engagement histories from ten years of social platforms must see something quite strange. The only appropriately targeted advertisements I get are from academics i…

I wonder if it makes sense for ad platforms to enable a "clear history" option just like our browsers do? That way you can say very clearly "the current model is wrong, please restart and try building a new one for me". That might also help this particular case: rebuild the model from scratch including only content going forward rather than backward. Should eliminate the baby ads effectively, right?

Nice. And I could click it every 60 seconds.

Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#272
post #21

This seems to happen a lot when one's experience is statistically unlikely, or when it doesn't neatly mesh with a commercial opportunity. For instance, I am a transgender woman and I get THE WEIRDEST ads. Makes sense, since an algorithm meshing together my engagement histories from ten years of social platforms must see something quite strange. The only appropriately targeted advertisements I get are from academics i…

> This seems to happen a lot when one's experience is statistically unlikely,

Aren't still births something like 1%? That's not super common, but unlikely isn't quite the right word either. You're unlikely to die in an airplane crash.

Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#273
post #112

Earlier quoted context omitted.

Where did she say that her suboptimal experience was exclusive to her?

She said it is a "rejection of her reality", which is complete hyperbole. I can't find the original comment to check the exact words she used.

Yes, her reality is that she is no longer the person whom the ads continue to target her as. She claims that the level of misperception she's seeing from her ads is higher than normal, and provides examples of such. She's not claiming that non-transgendered persons never see mistargeted ads.

Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#274
post #226
post #21

This seems to happen a lot when one's experience is statistically unlikely, or when it doesn't neatly mesh with a commercial opportunity. For instance, I am a transgender woman and I get THE WEIRDEST ads. Makes sense, since an algorithm meshing together my engagement histories from ten years of social platforms must see something quite strange. The only appropriately targeted advertisements I get are from academics i…

Posting in case this may be of use. I've been able to make all the social networks more or less serve me irrelevent stuff or not serve me stuff. Here's how: * I use Facebook in safari on ios and have ad blockers enabled * I use the youtube app logged out * Twitter I generally visit people's profiles directly or in a 3rd party all Instagram is the only one I can't fix, as I use the app. Maybe if I did more in the web…

Instagram is view only in the browser as far as I can tell. No way to post images.

Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#275

Earlier quoted context omitted.

Should have said, "Everything they can that's potentially profitable," but overall I'm aiming for pith over nuance. I'm not throwing up my hands, I'm here saying: consider the things you're letting into your life and their motivations. There are plenty of things we can do about it. Not share every single detail about ourselves on social media being a good start. This isn't private data we're talking about with the au…

But I think that her post highlights some other obvious holes in what we know about what information these companies collect and what they do about it. Did they notice the posts she made and the behaviour she exhibited after she lost her baby? Did their algorithms capture it in any way, and they just aren't tuned to do anything about it because it's unprofitable? Or are their algorithms dumber and less all-consuming…

>Or are their algorithms dumber and less all-consuming than we give them credit for?

How do you mean? Advertisers can tell exactly how well these algorithms work, they see how much they spend and what they get in return.

It's not necessarily a significant problem if your ad is only relevant to 1% of the people who see it, as long as it's profitable.

Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#276

Instagram is not a person. Don't ask it to be decent. Those ads are not your friends. Don't expect them to treat you like they care. You're not sharing your information with a human. You're sharing it with a business who is tuned to maximize profit. The ROI on dealing with still births for advertising is probably negative. They don't care about you. You've made the decision to let a business deep into your personal l…

This is mostly very true, but I think the author understands this better than you're implying. The point of this tweet is to influence public opinion. This: >The ROI on dealing with still births for advertising is probably negative. would hopefully not be true anymore due to negative PR, companies would take action out of pure self-interest, and it would stop this situation from happening to future people. There's of…

> would hopefully not be true anymore due to negative PR, companies would take action out of pure self-interest, and it would stop this situation from happening to future people.

Company X spends Y months advertising baby items to you, then at month Z- due to no fault of your own- a still birth occurs. Company X continues to advertise baby items for A time frame until the algo realizes you are not interested. Unless there's a market for people advertising for services/products for still births- they need better adwords- then there's no loss to the company being paid for the advertisement.

Although extremely sad and very common- not so much so in a 1st world country- company x has no reason to stop. It's the advertisers who are "at fault" and even then, who are they to care about someone else's feelings? Maybe people using these 'free' services need to utilize better coping skills.

Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#277
post #21

This seems to happen a lot when one's experience is statistically unlikely, or when it doesn't neatly mesh with a commercial opportunity. For instance, I am a transgender woman and I get THE WEIRDEST ads. Makes sense, since an algorithm meshing together my engagement histories from ten years of social platforms must see something quite strange. The only appropriately targeted advertisements I get are from academics i…

In the case of the letter author, I suspect the problem isn't just that stillbirths are rare, but that you can't really monetize a stillbirth. Better to assume the baby was born successfully than miss out on the opportunity to advertise to a new mom. I'm sure no one in the room of marketing execs has considered personal consequences like this one. This type of thing is why I do my best to enable privacy settings and…

Still births aren't rare. That makes this all that much worse.

> Stillbirth effects about 1% of all pregnancies, and each year about 24,000 babies are stillborn in the United States. That is about the same number of babies that die during the first year of life and it is more than 10 times as many deaths as the number that occur from Sudden Infant Death Syndrome (SIDS)

https://www.cdc.gov/ncbddd/stillbirth/facts.html

Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#278
post #201

Protip: No, Facebook, Twitter and Instagram didn't see you Googling anything.

Riiiiight. Because none of these companies sell/buy data from eachother.

Google certainly does not sell your search queries to twifacegram, that'd just be silly.

If you have any evidence to the contrary, I would absolutely love to see it.

Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#279

It always amazes me how stupid these company's algos are sometimes. Amazon tells me I've had an account with them for over a decade. It knows I've bought 2 kettles from them. When does it start serving ads for kettles? Just after I've bought one. On the other hand I'm not sure most people would want facebook wt al 'knowing' they've just lost their child, so other than getting rid of targetted ads, I'm not sure what o…

>It always amazes me how stupid these company's algos are sometimes.

If they're so stupid, why are they making so much money? Is an algo with a positive RoI really stupid?

Re: An open letter to FB, Twitter, Instagram regarding algorithms and my son's birth

#280

Does anybody ever see relevant ads? I guess retargeting kinda works, if I look for info about mortages I see lots of ads from banks, but for anything else? We're all human, we're amazingly complex, everyone of us is unique, and nobody likes to be put in a drawer. But then you have the smartest programmers in the world, working for the richest companies in the world, and all they come up with is "if someone googles fo…

>Does anybody ever see relevant ads?

Are you serious?

Does anyone ever make sales from advertising? Yes they do, even without retargeting.

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