As proof that I am clearly not qualified to run a nearly trillion-dollar company, I offer this advice to Amazon -- ditch the marketplace. No more third party sellers. I have been a reliable Amazon Prime consumer for years, but I have begun making purchases elsewhere because I can not even trust "Ships from and sold by Amazon" any more. At the very least, quite intermingling stock. And at this point you're going to ha…
And the prices on some of the stuff is just weird, with a lot of the Amazon provided stuff now stuck behind Amazon Prime Pantry. I used to order a lot of our daily household stuff from Amazon: cleaners, dish soap, detergent, etc. So much of that stuff now is priced just horribly. $4 for a bottle from Amazon, but it's just from Prime Pantry so you have to order a bunch of stuff or be stuck with a high shipping cost. I…
It was for that reason I started buying my household stuff at Amazon — because I could save a buck or two, per item, which adds up.
Then — as you pointed out — stuff got weird. Amazon's prices became consistently higher than the supermarkets.
Then the third-party sellers started using "AI" pricing, so that a package of soap bars that is $3.59 at Safeway is $61 on Amazon.
Then the counterfeits arrived, and now my family has a policy of not buying anything from Amazon that goes on, or in, our bodies.
These days there are bargains to be had through Amazon, but only through the two-hour shipping from Whole Foods. At least in my market. (A particular cheese that is $15/pound at Kroger is $5/pound when I get it delivered from my local Whole Foods.)
It's not too late to Amazon to regain trust. But it's not going to be a quick or easy process.