There are an infinite number of shades of grey between “slap brand on an OEM product” and “the full Apple”. Companies often shift their approach (in both directions!) over time, and it will vary for different product lines.
And "the full Apple" is still someone else makes the product (Apple purchases iPhones from Foxconn): https://www.nytimes.com/2016/12/29/technology/iphone-china-a...
I was in Shenzhen last week, there are stores where you can go up, pick some battery pack or other widget, buy 1k units, and then have them slap your logo on it. That’s one end of the spectrum. The other is you find a Contract Manufacturer and give them your exact specs. But then of course what tends to happen is that other factories conveniently get your specs after awhile.
> "might've been wondering why GoPro never seemed to assert their rights." That it has nothing to do with asserting rights, how the original product was developed or anything GoPro has done since. It's just how the world works.
It's how the world works after 50 years of American CEOs shipped all of their employer's IP to China in return for the margin boost that would give them a better stock option bonus for the 5-7 years before they could wash their hands of the company.
> "might've been wondering why GoPro never seemed to assert their rights." That it has nothing to do with asserting rights, how the original product was developed or anything GoPro has done since. It's just how the world works.
It's how the world works after 50 years of American CEOs shipped all of their employer's IP to China in return for the margin boost that would give them a better stock option bonus for the 5-7 years before they could wash their hands of the company.
Does all this stuff lately where companies are pulling out of china or the US or the US is arresting heads of companies etc feel like thucydides trap is just getting closer and closer?
If you look at the history of the world there was an apparent (and counter intuitive) acceleration in the rate at which borders and governments were shifting, largely due to war and revolutions. Then we hit about 1945 and suddenly - it all but stopped. The only very large change being the fall of the Soviet Union, which did not involve direct war nor even revolution. Nukes have made war between major powers a thing o…
the nuclear tsunami thing made me laugh until i thought about how hard it would be to stop
If you look at the history of the world there was an apparent (and counter intuitive) acceleration in the rate at which borders and governments were shifting, largely due to war and revolutions. Then we hit about 1945 and suddenly - it all but stopped. The only very large change being the fall of the Soviet Union, which did not involve direct war nor even revolution. Nukes have made war between major powers a thing o…
For a while the trend has been towards smaller nukes (called tactical nukes), not bigger ones like in the 60s. The rational being that smaller, more precise nukes have a lower threshold of usability. Destroying Beijing and killing 20M people is a solution of last recourse, and would be disproportionate in retaliation to a tactical nuke, or a conventional attack resulting in massive casualties. One reference I could f…
isn't there an american icbm that is capable of basically "carpet bombing" an area with these smaller nukes? i think the point of it was to increase devastation not decrease it since immediate death after a nuke decreases with distance
Go to Amazon and search for go pro and you will see tons of white label Chinese products at quater of the price with exact same specs. Considering Amazon accounts for half of eCommerce, I can’t imagine the impact of sales for GoPro. Another examples are headlamps, computer peripherals, cables, headphones, hardware tools, coffee makers and so on. There is a massive brand extinction in progress where Western brands which took comfort in designing at home and manufacturing in China are confronted with exact same goods much cheaper. One thing I don’t understand is why companies like Go Pro can’t stop these clones entering US markets which clearly violated their design copyrights, patents, specs and sometimes even same sounding trademarks.
Americans consistently underestimated China out of a sense of arrogance I think. Becoming factory of the world was never the end game. Just the mid stage. Xiaoping was planning 50 years ahead. He wasn't thinking that China would always rely on low payed factory jobs.
Take mobile phones as an example: Chinese brands were knockoffs a couple of years ago. Now they are innovating and setting standards.