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Amazon’s Chips Threaten Intel

nytimes.com

51–60 of 359 posts

Re: Amazon’s Chips Threaten Intel

#51
Yawn, the amount of publicity ARM gets for free for the past decade to enter the data center is perplexing. The economy of these designs are not good versus the competition full stop.

There are three chips that work well in the data center: EPYC, Xeon, and POWER. All of these are billion dollar designs. Nothing about the ARM ecosystem supports designing to these same constraints or spending that amount of money to enter this space seriously.

Re: Amazon’s Chips Threaten Intel

#52
post #2

I wanted to try to use an AWS ARM server as a bastion host running Wireguard. But a t2.nano was cheaper. Anyone get it working? (I haven’t tried)

The t2.nano without unlimited burst credits relies on staying under a usage threshold. Why wireguard over something like sshuttle?

Re: Amazon’s Chips Threaten Intel

#53
post #46
post #21

Earlier quoted context omitted.

Because this is just their first generation of chips. Should Amazon stick with it, they will get better at it and costs will come down while performance goes up. This should scare Intel because they have been banking on the data center for future growth. This looks like pretty much their last stand for a place where they can maintain margins. They lost mobile very early on. More recently it's looking like PCs are at…

That might be the first generation under the Amazon brand, but my 3 year old Synology is using an Annapurna CPU; Amazon's chips are built the Annapurna (acquired by Amazon) team.

There's a world of difference between designing a chip for a range of customers (i.e. pre-Amazon acquisition) and designing a chip for one customer. So provided Amazon does a reasonably good job of managing the acquisition, this really should be looked at as first generation (despite however many iterations occurred before the acquisition) since their design constraints (workload/environmental/power/thermal) have likely been altered significantly.

Re: Amazon’s Chips Threaten Intel

#54
post #8

Mike Tyson said: "Everyone has a plan until they get punched in the face." When it comes to semiconductors I'd say: "Everyone wants to make their own chips until they have to do so at scale". (Doesn't roll of the tounge as well!) There is definitely a threat from Apple, Amazon, Google and especially China that will put Intel's market share in target distance, but making chips at scale is incredibly difficult. It's ha…

This is what Intel supporters always say till the time everyone builds those chips and there is no market left for Intel at all. It is just so sad that Intel, which had such a ferocious lead and was on the cutting edge of processor design/manufacturing, is now dying from a thousand cuts.

Just look at the industry - everyone who is a major player in cloud, AI, or mobile (Apple, Huawei, & Samsung) are now in the chip business themselves. How will Intel grow? And where would this so called scale advantage come in?

Wake up and smell the coffee.

Re: Amazon’s Chips Threaten Intel

#56

Earlier quoted context omitted.

My personal suspicion is that the integrated approach can eventually be a liability. If you have an integrated process/design house, process can count on design to work around its shortcomings and failures. By contrast, if you are process only, and multiple firms make designs for the process, you have to make your process robust, which means that your process staff is ready and has good practices down when it's time…

Intel has always been a process first, design second company. The company was founded by physicists and chemists. Their process has always been the best in the world until just recently. Intel brings in or buys design talent when needed, but their R&D in process technology is their strongest suit even today.

Intel has always been a process first, design second company. The company was founded by physicists and chemists. Their process has always been the best in the world until just recently.

So they had a particular advantage, and exploited the heck out of it, but now the potency of that advantage is largely gone?

Re: Amazon’s Chips Threaten Intel

#57

Earlier quoted context omitted.

I think it's fair to call it home grown, like in house, but to say it threatens Intel is like saying that Amazon has introduced a server chip that will take over everyone's datacenters from Intel. Seems unlikely. Amazon also has to be careful now not to run afoul of anyone's IP as they can't farm out that responsibility to other providers.

Well I'd say it's certainly a big risk to Intel. For one, a lot of Intel customers are going in-house with chip design. Apple on its own might not hurt much, but add a few more like Amazon or Google, and things can really unravel. If you're an integrated chip designer and you lose volume, you're in for a lot of pain. The thing that defines Amazon in recent years is their desire to make everything a third party servic…

The thing that defines Amazon in recent years is their desire to make everything a third party service (AWS, Fulfillment, etc) and they may in fact do that for their own chips.

AWS was Amazon monetizing its own infrastructure. Maybe they're thinking of monetizing AWS's infrastructure? Instead of being in the gold rush, sell the pickaxes and backpacks in a general store. Then, when people realize there's a lot of money in those stores, start selling store shelves and offer wholesale logistics.

Re: Amazon’s Chips Threaten Intel

#59
post #50

Well, guess Intel's thinking "there's always Microsoft (Azure)." I don't think it's settled which of Azure or AWS captures the most market share in the next decade. AWS has a lot going for it but MS is coming in hard and fast on the OSS to cloud integration front. Probably would have made sense for Amazon to pickup Red Hat from IBM.

Microsoft can compile everything on ARM if they want to. No reason why Azure would be completely stuck on Intel chips.
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