Earlier quoted context omitted.
> If it benefits Google and Google alone, why do Because publishers jumped on bandwagon and started deploying AMP pages en masse. Just because someone else besides Google implemented AMP pages doesn't mean that their intent and purpose is something else than what I wrote. > What part of AMP is invalid HTML? // is invalid // script attributes are invalid I once found more, I couldn't be bothered again.
> Because publishers jumped on bandwagon and started deploying AMP pages en masse. Your conspiracy theory might make sense if the other search engines and link aggregators didn't actively encourage their link targets to also implement AMP or if they tried to extend AMP for their own purposes and were blocked by Google. Neither is the case.
You can also read a bit about how "great" AMP is: https://news.ycombinator.com/item?id=18627692 I've already mentioned that it's not even valid HTML. There are so many more issues with it. I will not re-iterate, you can read for yourself: https://ferdychristant.com/amp-the-missing-controversy-3b424..., https://twitter.com/lukestevens/status/963905898895699968?re... (including effing AMP for email, https://techcrunch.com/2018/02/13/amp-for-email-is-a-terribl...)