Earlier quoted context omitted.
True. The problem with AMP though is that it doesn't push content sites to do anything about their actual sites. Content/news sites produce a stripped down version for AMP in the hopes to get into the search carousel, and that's it. That's why I view other initiatives by Google such as https://web.dev [1] laughable at best. [1] Is a rehash of what has been in their docs for ages: https://developers.google.com/web/fun…
> it doesn't push content sites to do anything about their actual sites Literally nothing has ever achieved that, and it likely never will, it's also no AMP's job, AMP's job is to be a workaround for that systemic issue.
Oh. And ads. It's always about the ads.
They don't even attempt to hide it, really. Right there on AMP's page (emphasis mine):
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The project enables the creation of websites and ads that are...
What AMP Provides
Higher Performance and Engagement
....
Flexibility and Results
Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.
...
More than 1.5B AMP pages have been published to date and 100+ leading analytics, ad tech and CMS providers support the AMP format.
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