-= ComScore study suggests that FireFox users, while more affluent, also tend to skew considerably younger than your average Internet Explorer user
-= Pair that data with the fact that younger people have lower credit scores, and the lower your credit score, the higher your APR.
-= By showing a prospect a loan rate near to what they will qualify for, Capital One is going to close more business, and not waste resources on non-qualified leads.
VIA - http://conversionvoodoo.com/blog/2010/11/do-different-web-br...