They say that iCloud Keychain on iOS 12 and Safari 12 have implemented this feature. And sure enough, https://www.icloud.com/.well-known/change-password Looking through the referenced RFC, there's a whole raft of "well known" urls that are registered https://www.iana.org/assignments/well-known-uris/well-known-... How widely adopted are these?
GnuPG can use /.well-known/openpgpkey since 2.1.12, and it is used by default since 2.1.23, when you do --lookup-key. E.g., $ gpg --lookup-key foo@example.org will include among the places searched /.well-known/openpgpkey/hu/ ?l=foo at example.org It also looks at /.well-known/openpgpkey/policy. Toss in "-auto-key-locate=clear,wkd,nodefault" to force it to look there for the key even if it already has a key for that…
If one controls a domain, has HTTPS set up and uses PGP this is the easiest and most secure way to host a key (`gpg --list-keys --with-wkd $KEY` shows the hash value).
Enigmail, Mailpile, Mailvelope will automatically discover the key when composing an e-mail. ProtonMail is also working on integration of WKD with their web mail.