I would really, really like to know what they are doing. Was it an in-house solution, something from a startup, or something from an established enterprise tech company?
One of the things I’ve been saying repeatedly is that companies are going to implement machine learning incorrectly, and there will be obvious failures and blow ups, but the most dangerous and catastrophic failures will be a cascade of things that look like they work correctly. In this case, Tumblr implemented something that was blatantly obviously broken. That’s just pathetically poor management.
In the next 10 years, I would give high odds of least 1 company in the s&p 500 will fail due to bad machine learning implementation(s.)