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YouTube top earners: A seven-year-old making $22M

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Re: YouTube top earners: A seven-year-old making $22M

#141
post #135

I was interested to see that the top 10 earners are all male.[1] I wonder if this is merely a reflection of greater male patronage of Youtube generally but the topics that these top earners are focusing on are not all stereotypically male interests. The 7 year old kid reviews toys which seems quite gender neutral and then there's the makeup artist which, presumably, would be of more interest to a female audience. Wha…

What is stopping women and girls from dominating Youtube?

Should any gender "dominate" here?

Re: YouTube top earners: A seven-year-old making $22M

#142

Earlier quoted context omitted.

I think this is the essence of most modern entertainment. I once produced a pilot children's animation and had written a "bible" - the text that sets out what you plan to do for a series - and was told by a senior commissioner in no uncertain terms that modern children's tv series "must take place in the same place with the same characters so kids can come home and watch the show at the same time every day and feel l…

> there should always be a space for government-funded programming and art. Why is everything people want has to be government funded? Just go ask people for money directly, like a lot of the abovementioned youtube stars do. Tax man with the gun does not have to be involved with this.

What country do you live in where the tax men have guns!? Ours just send lots of strongly-worded letters.

Re: YouTube top earners: A seven-year-old making $22M

#143
post #46

Earlier quoted context omitted.

Yes, but there is a bright side too. Mr. Rogers developed a personal relationship with many of his viewers in the way that you are talking about, and I think he did a great service to the world

Mr. Rogers was different because he was using his influence for social good and to teach positive characteristics/skills/traits etc. The other personalities, do not specifically cater to this. They're more interested in creating a following and creating something that keeps people coming back for more.

Are you saying Mr. Rogers did all of his work for free out of the goodness of his heart? He was a TV personality and totally reliant on ratings to pay the bills. I don't see how YouTube is any different.

Re: YouTube top earners: A seven-year-old making $22M

#144
post #136

Earlier quoted context omitted.

Consider the explosion of music that's available. AFAIK, none of it is funded by the government, yet there's music for every conceivable taste. Almost no two people have the same taste in art, and what they're willing to pay for. I doubt you'd be living in a world that doesn't have art you like if the government didn't fund it.

AFAIK, none of it is funded by the government Virtually all governments all over the world have various arts funding schemes that covers music. That being said I have no strong opinion either way on if that's a good thing or if the music funded this wouldn't have been funded some other way if those schemes hadn't existed

I know the local concert hall gets some funding from the government for performances. I don't think it funds composers.

Re: YouTube top earners: A seven-year-old making $22M

#145

Earlier quoted context omitted.

My GF is an elementary school teacher and she says the amount of kids who are developing anti-social behaviors is increasing pretty rapidly. Kids these days have computers and are basically simply "escaping" to the internet to live in a fantasy world that is disconnected from reality. Some even display active addictions to computer games, like minecraft, while others say they only have friends online in the games or…

Computers, internet, youtube, games - these things are a part of a real world. I mean, they aren't a hallucination, they don't exist on a separate plane of reality. Experiences are real, joy they bring is real, and for many people, it's far better than what the "real" world around them has to offer. If people are tempted to escape into a virtual world, it might be because the real world around them sucks.

Immersing in a game is as real or unreal as is perceiving a hallucination.

Re: YouTube top earners: A seven-year-old making $22M

#146
post #135

I was interested to see that the top 10 earners are all male.[1] I wonder if this is merely a reflection of greater male patronage of Youtube generally but the topics that these top earners are focusing on are not all stereotypically male interests. The 7 year old kid reviews toys which seems quite gender neutral and then there's the makeup artist which, presumably, would be of more interest to a female audience. Wha…

why force equal outcomes on such a niche place like Youtube? on Instagram the top earners are all females. Kylie Jenner makes $1 million per post, Selena Gomez 800k. And it is ok to be like that as Instagram is 70% female.

> why force equal outcomes on such a niche place like Youtube?

I didn't get that from the OP at all - I think it's a valid (and quite an interesting) question to pose (especially as a marketer): what is it about YouTube's audience that seemingly favours male creators?

Not about "forcing" anything, but it's always interesting to dive into why platform demographics differ and the reasons behind it.

(Also, my assumption is "dominate" here isn't like take over, but just "do it really well" - feel free to correct me OP).

Re: YouTube top earners: A seven-year-old making $22M

#147
post #134

Earlier quoted context omitted.

> there should always be a space for government-funded programming and art Government funded art doesn't make it pure art, it makes it art that serves the political aims of the bureaucrats charged with doling out the money.

Government funded art doesn't make it pure art Sure, but it's no less pure than art funded by a private benefactor or patron.

What percentage of the CDs you own were government funded? (Or MP3's on your player.)

Re: YouTube top earners: A seven-year-old making $22M

#148
It's interesting how so many people criticize this family that is making tens of millions every year. If that is wrong, they should start with TV Shows in which children that are much more exposed and sometimes not having fun doing what they want, make actually a 6 fig salary. Too many grow to be poor and lost adults. At 7 Ryan has enough money for a comfort life.

Re: YouTube top earners: A seven-year-old making $22M

#149
post #51
post #29

My 7 year old son watches Dude Perfect on YouTube, which I had never heard of. Apparently its all the rage, in elementary schools and he heard about it via other kids. I watched a few to make sure they were ok, but they mostly came off as older guys doing elaborate stunts that kids would do on a much smaller scale (like throwing balls off tall buildings, fat suits on cars, etc ) I'm not shocked they are making $20M o…

My six year old has started running around the house without his shirt, lifting things and drinking milk so that he can be all swole. That or he watches chrisfix videos on how to repair the car. I highly recommend the chrisfix videos, btw. We've both learned a lot about cars.

> My six year old has started running around the house without his shirt, lifting things and drinking milk so that he can be all swole.

To be fair I do this and I'm 34. ;)

Although you should tell him that running is the worst thing for gainz.

Re: YouTube top earners: A seven-year-old making $22M

#150
post #121

Earlier quoted context omitted.

The only reason it works is because these youtubers know that the largest demographic on YT is 8-22 year olds who are immature. On the flip side, the advertisers think they're advertising to adults with disposable income....thus it because a huge waste of ad spend for the advertisers but they haven't realized that yet. All they know is TV viewership is decreasing and online media is rising...so they need to do someth…

Well they are advertising to people with disposable income, by proxy: the parents of the kids who watch the videos then beg/nag their parents for things from the adverts.

Yup, it's even called "the nag factor".

https://www.sciencedaily.com/releases/2011/08/110815121519.h...

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