Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
1–10 of 138 posts
Re: Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
#2People who buy Wrangler and LL Bean might vote conservative. Hard hitting stuff right there.
I suppose as per the article we could make a guess about the people that buy green hair dye?
Re: Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
#3People who buy Wrangler and LL Bean might vote conservative. Hard hitting stuff right there. I suppose as per the article we could make a guess about the people that buy green hair dye?
I thought it was interesting. What's the stance you're taking with the anger?
Re: Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
#4Unfortunately, stereotypes have utility. No one likes being caught up as a false positive in a stereotype, but when you look at mass market politics / advertising / marketing they cater to charactures of their intended audience because for the most part it seems to work. Every once in a while someone takes it too far and a group gets offended, but let's not pretend that Cambridge is the only one doing this.
Re: Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
#5People who buy Wrangler and LL Bean might vote conservative. Hard hitting stuff right there. I suppose as per the article we could make a guess about the people that buy green hair dye?
I thought it was interesting. What's the stance you're taking with the anger?
There is no anger. The obviousness is the issue. If anything I wonder if this article is just some NYT’s writer admitting they have no idea what people outside of cities do, wear, eat, think.
Re: Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
#6I don’t know if this is interesting. It is their job
Re: Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
#7> Mr. Wylie explained that clothing preferences were a key metric for Cambridge Analytica, whose business was constructing and selling voter profiles drawn from Facebook data.
> “Fashion data was used to build AI models to help Steve Bannon build his insurgency and build the alt-right,” he said.
Cambridge Analytica built the “alt-right”? Even if that term has any meaning (I don’t really think it does), this statement is preposterous. Bannon’s “insurgency”? No spin there.
Re: Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
#8Unfortunately, stereotypes have utility. No one likes being caught up as a false positive in a stereotype, but when you look at mass market politics / advertising / marketing they cater to charactures of their intended audience because for the most part it seems to work. Every once in a while someone takes it too far and a group gets offended, but let's not pretend that Cambridge is the only one doing this.
Stereotype is probably the correct word, but it's overloaded here.
Stereotyping someone by something that they did not choose is a gateway to prejudice: skin color, eye color, place of birth.
Stereotyping someone by something that they did choose may be very useful for making inference about them, because it is a revealed preference: clothing tastes, food preferences, etc.
Re: Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
#9Unfortunately, stereotypes have utility. No one likes being caught up as a false positive in a stereotype, but when you look at mass market politics / advertising / marketing they cater to charactures of their intended audience because for the most part it seems to work. Every once in a while someone takes it too far and a group gets offended, but let's not pretend that Cambridge is the only one doing this.
It was hilarious as an engineer who needed to learn marketing 101 for a startup, its pretty much just stereotyping your customers. "Wendy is a 24-30 yr old professional, slightly insecure, straight, likes wine and dogs."
Re: Cambridge Analytica Used Fashion Tastes to Identify Right-Wing Voters
#10So it is a cultural war.