Check out the reviews of the game. https://store.steampowered.com/app/528930/Fruit_for_the_Vill... There are three reviews and they are all negative. Maybe the only reason he didn't make money is it's just not a good game.
If the reviews were positive, would it have made a difference? You may think so due to word of mouth. However the Steam store has hundreds of games with high reviews that still have no players. Discoverability goes beyond making a good game.
A user perchance manages to discover this game's Steam Store page and sees that its reviews are Bad; I would certainly expect that they would remain incredulous to the prospect of playing. Whereas if the reviews were Very Good or better...
Moreover, it's in Steam's interest to keep bad games from being discovered. They don't profit more by exposing their customers to a deluge of poor product. Reviews ought to influence discoverability.