how do you get fonts to look like that. I'm starting to see them all over the place. Fonts that look like they are indented into the page.
the primary way that people are doing this is using the css3 text-shadow property. for example:
h1 {
text-shadow: 0 1px 0 #ccc;
}
text-shadow: x-offset y-offset blur-radius shadow-color;