It isn't
quite the same, because these publications
do offer their content for free... to the Google indexer. So they're kind of trying to have it both ways.
That said, I agree with the broader point: if you value something that has a price on it then you really ought to pay for it at some point. You can object to anything you want ("there are still ads!", "why can't I pay per article?"), but it's all besides the point. There is a price attached and you can pay it or not pay it, but refusing to pay while still consuming it isn't really defensible, beyond "I can do it and you can't stop me".