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The greatest sales deck I've ever seen (2016)

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Re: The greatest sales deck I've ever seen (2016)

#131
post #57

Earlier quoted context omitted.

Irrelevant. If the deck is available and discussed, we might as well take a look.

I saw at least five slides from this deck.

As it says in the article, those are not slides from THE DECK, but rather similar slides he found publicly available.

Re: The greatest sales deck I've ever seen (2016)

#132
post #108

Earlier quoted context omitted.

Agreed, and I'd add high-end smartphones with <5" screens, and non-"smart" TVs with decent picture quality as things that people still want but are forced into alternatives.

For me the 5" screen of the regular Pixel (2) is perfect.

Personally I like the size of the iPhone SE, which has a 4" screen. I've talked to people and seen a lot of discussion on it so I know I'm not the only one.

The screen could be a bit larger if there was less bezel though: An iPhone SE size phone in the iPhone X style could have a 5" screen without getting any larger. That would be perfect.

Re: The greatest sales deck I've ever seen (2016)

#133
post #10

"Name a big, relevant change in the world". Example given from Zuora, "We now live in a subscription economy". Except one problem: Instead of a nice solid color on the background of the slide, or a city skyline... ... it's a full shot of a skinny young blonde girl's legs. Like, can you sales guys be any more predictable and sexist? I'm sorry, this frat house behavior really needs to stop. There are so many better way…

I just read the article and I don’t even remember the girl.

I don't remember much, but her :)

Re: The greatest sales deck I've ever seen (2016)

#134

Fantastic post! But can we please, please stop calling power point presentations "decks".

Honest question, what’s the difference?

I've always disliked it because a "deck" is stack of small, flat things, canonically, playing cards. A set of PowerPoint slides is not small (they are usually wall sized) and they are not an actual thing I can carry around. I think of a set of PowerPoint slides as a “PowerPoint presentation” or “PowerPoint file”. I guess I could let “slide deck” slide, because a stack of slides would be “deck”-sized, and I assume that sales presentations back in The Day actually were slides of some sort.

To me, a "sales deck" (current title is "The greatest sales deck I've ever seen") implies a stack of playing-card sized marketing material, or a joking reference to your stack of business cards.

Re: The greatest sales deck I've ever seen (2016)

#135
post #42

Earlier quoted context omitted.

I mean, let's be honest... the major change that happened for Adobe users wasn't the shift to a subscription model, it's the fact that they closed the widely used hosts file loophole that enabled pretty much anyone technically savvy to use the full OEM version of the software without paying for it. My assumption at the time was they had no choice to go to a subscription model at that time, because the other option wo…

I always assumed that the choice was made due to piracy. I don't have any stats, but Photoshop had to be near the top of the most pirated software list, if not at the top. On that side of the coin, I can't blame Adobe for going to the subscription model. On the other side, it's a real kick in the ass for casual users. I worked in Graphic Design for 15 years, and always kept a personal copy of Adobe Photoshop and Illu…

>Photoshop had to be near the top of the most pirated software list //

Which has maintained its position as the de facto standard which may otherwise have leaked away if the students/early career users couldn't have used cracks.

Re: The greatest sales deck I've ever seen (2016)

#137
post #94

Do you have any proof that the subscription economy trend is driven by the consumers? You totally jump the gun there!

It's a narrative flourish irrelevant whose accuracy is irrelevant to the pitch, except that it sounds attractive to say "customers want this" vs "customers are powerless to reject this". For a business, it matters that the trend exists; the cause doesn't matter.

Hmm, the cause does matter. If customers want it and you're not giving it the risk is they'll go elsewhere to find it; that's why it is sold in that way, to apply pressure: "if you don't do this you'll lose customers" hits the businesses who are already succeeding.

If it's "other companies are selling the idea to customers that they should move to a subscription model" then the company you're pitching your subscription service assistance to can decide to promote the purchase model instead of going along with convincing customers to buy in a different way.

Re: The greatest sales deck I've ever seen (2016)

#138
The author misses the significant issue that this ultra-simplistic approach works only with the simplest USP businesses: established markets with a single environmental factor driving change and a single paradigm shift in response.

More complex businesses, blue ocean (new market) businesses, businesses combining insights from multiple trends or with multiple layers of innovation will find this approach completely infeasible.

Re: The greatest sales deck I've ever seen (2016)

#139

Earlier quoted context omitted.

Not true. I work in the enterprise software space. We definitely noticed a strong trend, starting around mid-2010, where prospective customers started shying away from one-time, upfront purchases and demanding a subscription model. The reason is simple: one is a capital expenditure, whereas the other can be categorized as an operational expense. With a subscription model, even if you end up paying more in the long ru…

I keep hearing this "capex vs. opex" argument from time to time; are there tax benefits to this, or something else that justifies putting the same costs under different label?

Interestingly enough, there are arguably better tax benefits towards capitalizing licensed software (Capex), instead of subscriptions (opex). I have a lot of PE clients who actually prefer CAPEX because it can make EBITDA look larger, but like the simplicity of OPEX.

Re: The greatest sales deck I've ever seen (2016)

#140

Earlier quoted context omitted.

Bent TV probably no since they are mostly viewed with other people, but ultra wide bent monitors are super nice, especially for gaming. I go this way instead of VR which seems to take time to 'get there' (also HW requirements are easier to pay for).

VR is already here and better than you might expect

I’d strongly argue the opposite. Even Palmer Lucky himself is finally starting to swear off the VR coolaid a little.

“A lot of people insist on price, but if the VR available today were as good as The Matrix, price wouldn’t be the issue. It’s going to be a combination of better software and better hardware. Right now free isn’t cheap enough for most people.”

I still regard the Rift/Vive as the poorest technology investments I’ve ever made, but if others want to spend thousands of dollars on low res, low frame rate (no, 90-120 FPS is not good enough to adequately trick the human mind) motion sickness generators, have at it.

The install base is, and will remain, far too small to support serious investment in AAA software/games for many years yet I suspect. People love to argue the minute practical differences between the Rift and the Vive, but I’d argue who cares about either when there is so little software worth anyone’s time available.

> https://www.wired.com/story/wired25-peter-thiel-palmer-lucke...

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