If Google is going to have customers remain on their site for search information they have the duty to ensure it is accurate. More and more searches are now given a placard that is either community generated or scraped whether it be maps or the main search. A search that used to feature a link to the bank's "Contact Us" page is now being taken by Google with the link being buried further down between more ads. I get…
Accuracy doesn't pay. Giving results that are "pretty close" keeps people searching and searching and searching for what they need, and racks up the ad dollars.