Earlier quoted context omitted.
> Authors are now essentially internet marketers who also happen to write books. For better (anyone can get started from their bedroom with just a laptop and an internet connection) and worse (less time spent on actual writing, likely no correlation between being a good marketer and a good artist), isn’t that true of all creative endeavors nowadays?
Absolutely not! What an appalling and ridiculous thing to say. Even just to say it of writers. Let alone "all creative endeavors" (Maybe you didn't mean to cast such a wide net there. Maybe you just meant to include...the people who market themselves on the internet.) That word 'essentially' is vague to the point of unfalsifiability - whatever I could say against that, you could say, "Yeah, but essentially .." - the…
I think you're primarily appalled at the user of the word "authors" to only refer to those people. Which I can understand, but in the context of the point being made I'd argue that's mostly just semantics.