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The Media Industry and the “Make-Google-Pay” Fantasy

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11–20 of 181 posts

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#11

If I were a policymaker and I had to choose between saving a free and independent press and saving a big advertising company, I know which side I'd be on.

Except it does the exact opposite of that. It is like a mudslide - burrying the small and leaving the giants diminished but lacking competition.

The point is that their childish fantasy of a policy will only hurt everyone except for those who long for a tightly controlled media oligarchy with moats protecting from competition.

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#12
"Traffic of news sites depends heavily on Google."

It seems counterintuitive to me, at least for my use case.

I rarely search for "news", I have a handful of websites to which I usually go to for them.

I might search the name in Google if for whatever reason it doesn't show on the top results when I start typing the name on the search bar, because I'm too lazy to use bookmarks.

Do most other people use aggregators or "search" for news?

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#13

If I were a policymaker and I had to choose between saving a free and independent press and saving a big advertising company, I know which side I'd be on.

Probably one of the most telling charts I saw was data extracted from a Google quarterly report[1], showing how much of their ad revenue has moved from ads embedded in pages (which they have to share with page owners), and ads in their own search engine and apps, which they get to keep 100% of. While Google used to be providing value to the sites it helped locate, more and more it's enriching itself at the cost of those sites.

If we can't realign their incentives with revenue sharing with news sites, we need to shut them down, because the way things are going, Google is bleeding out the journalism industry. They were in a symbiotic relationship, but it has transitioned to a parasitic one.

[1] https://twitter.com/jason_kint/status/1055606344559063040

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#14
post #12

"Traffic of news sites depends heavily on Google." It seems counterintuitive to me, at least for my use case. I rarely search for "news", I have a handful of websites to which I usually go to for them. I might search the name in Google if for whatever reason it doesn't show on the top results when I start typing the name on the search bar, because I'm too lazy to use bookmarks. Do most other people use aggregators or…

I'm pretty reliant on an RSS reader. I rarely use Bing News/Google News/etc. unless I'm curious about a breaking story that isn't covered in my subscribed feeds (which are mostly tech news.) The other place I end up picking up a lot of news is Twitter, and of course, here on HN.

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#15
post #12

"Traffic of news sites depends heavily on Google." It seems counterintuitive to me, at least for my use case. I rarely search for "news", I have a handful of websites to which I usually go to for them. I might search the name in Google if for whatever reason it doesn't show on the top results when I start typing the name on the search bar, because I'm too lazy to use bookmarks. Do most other people use aggregators or…

New traffic (aka growth) often comes from Google, and without growth every site will slowly die.

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#16
post #7

If I were a policymaker and I had to choose between saving a free and independent press and saving a big advertising company, I know which side I'd be on.

Google provides a lot of traffic to the websites operated by the free and independent press. If they don't manage to monetize that traffic sufficiently then that's their problem. Google obeys robots.txt, if they don't want to be indexed it's easy to achieve this. I really don't understand why Google should pay for what they do.

It is a permission culture mentality. It doesn't matter that you are making them money by say buying their hardware and painting it neon green to resell - you made more money from their work so they feel entitled to another cut.

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#17

If I were a policymaker and I had to choose between saving a free and independent press and saving a big advertising company, I know which side I'd be on.

I agree, but...

First: Google doesn't need saving. They're doing just fine.

Second: I fear that every proposal to save a free and independent press is going to destroy freedom in some very concrete ways.

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#18
post #12

"Traffic of news sites depends heavily on Google." It seems counterintuitive to me, at least for my use case. I rarely search for "news", I have a handful of websites to which I usually go to for them. I might search the name in Google if for whatever reason it doesn't show on the top results when I start typing the name on the search bar, because I'm too lazy to use bookmarks. Do most other people use aggregators or…

People Google the news when there's a major event going on that they want to know more about but don't usually read the news. For example, I did so to find out the 2018 US midterm results.

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#19
> By pushing to the “link tax”, publishers are shooting themselves in the foot three times over.

I don't think that's true at all. Beyond some short term traffic loss there are no negative consequences for the media industry if Google leaves this space. I suspect that's what big publishers actually aim for, they understand Google is not likely to pay and want to control how users discover news themselves.

Re: The Media Industry and the “Make-Google-Pay” Fantasy

#20

If I were a policymaker and I had to choose between saving a free and independent press and saving a big advertising company, I know which side I'd be on.

I agree, but... First: Google doesn't need saving . They're doing just fine. Second: I fear that every proposal to save a free and independent press is going to destroy freedom in some very concrete ways.

I think is is a fair response.

1) Any time somebody suggests taxing, breaking up, or otherwise regulating the tech giants, there's a chorus of voices afraid we'll kill their golden goose. That's why I phrased it as a choice to "save" one or the other. If it ever did come down to a binary choice, I'd sooner our society sacrificed Google to save NYT/BBC/Der Spiegel. Others may disagree, of course.

2) There's a legitimate argument to be made that government intervention to shore up the press will result in unintended consequences and/or make the press beholden to their government benefactors.

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