Earlier quoted context omitted.
We should take back the word 'startup' from people who want to make us think it is reserved for something that involves a business plan and raising money. If someone starts something, I call it startup.
Hey everyone, come invest in my new startup called "doing the dishes." Launching in about five minutes.
If I don't pay you, but you still come round when I ask, it's still a startup, but with a freemium price point.
If I don't pay and you don't turn up when I want, but you still are washing someone's dishes, it's a side project.
If you don't come and do my dishes, it's a pivot.