Earlier quoted context omitted.
I think this is the In-n-out effect - people who grew up on it see it as a vastly superior version of McDs, Wendy's etc for the same price, and are understandably effusive about this. But visitors expect something profound instead of a well executed fast food style burger.
That's exactly what it is, a very well executed fast food burger. I mean, I'm not going to trade it for a real good local burger joint burger (Superburger in my area), but that joint burger is 2x times the size plus fixings (depending on what's ordered) and costs 3x the In-n-out burger, and doesn't have a drive through. When you start adding all the variables in, the picture becomes clear. Oh, and as someone that get…
Source: I've spoken with a few.