People are lemmings. Franklin's BBQ in Austin has hours long lines. It's very good brisket. The hill country of Texas is FILLED with equally good brisket joints that don't have lines. People who wait in line for 4 hours won't admit this. Cognitive dissonance kicks in, and Franklin's is unique and better than everyone else in their minds. Try telling a person that their Bose headphones are overpriced and overrated, an…
Yep. Even The Salt Lick at AUS is decent.
For those coming in from out of state, take a look at Texas Monthly's BBQ section to get some ideas: https://www.texasmonthly.com/bbq-home/