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I Found the Best Burger Place in America, Then I Killed It

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Re: I Found the Best Burger Place in America, Then I Killed It

#11
:D

I would visit this place a couple times per year.

It was a place you took someone to for a special time. And when done that way, as it was done for me (Thanks Joe P), the need to respect that seems obvious, built right in.

With life being how it is sometimes, it has been a while.

Damn. This story makes me sad.

Re: I Found the Best Burger Place in America, Then I Killed It

#12
post #8
post #7

I wonder if raising prices quite a bit would have helped.

Not likely. The issues were far deeper than cash flow. The new business was primarily one and done visitors anyway. By the time you've made the trip to the foodie Mecca of Portland and traveled across town to try the "country's best burger" would you really be deterred by a $15 price tag vs $10? How much would you have to raise the price to make that work? How do you do this without forever alienating your loyal loca…

Give the locals a loyalty card that gives them half-price burgers.

Re: I Found the Best Burger Place in America, Then I Killed It

#13
post #8
post #7

I wonder if raising prices quite a bit would have helped.

Not likely. The issues were far deeper than cash flow. The new business was primarily one and done visitors anyway. By the time you've made the trip to the foodie Mecca of Portland and traveled across town to try the "country's best burger" would you really be deterred by a $15 price tag vs $10? How much would you have to raise the price to make that work? How do you do this without forever alienating your loyal loca…

I used to work right next to Union Square in San Francisco, and the restaurant right across the street would give us a 'locals' card that would get us $5 off the crazy high prices. That way, locals could eat a normal meal but they could keep the tourist traffic at a reasonable level.

Re: I Found the Best Burger Place in America, Then I Killed It

#16
post #8

Earlier quoted context omitted.

Not likely. The issues were far deeper than cash flow. The new business was primarily one and done visitors anyway. By the time you've made the trip to the foodie Mecca of Portland and traveled across town to try the "country's best burger" would you really be deterred by a $15 price tag vs $10? How much would you have to raise the price to make that work? How do you do this without forever alienating your loyal loca…

Give the locals a loyalty card that gives them half-price burgers.

I wonder if those punch cards (or the digital equivalents) for loyalty points are effective at building a consistent customer base. They're not limited to locals but it might encourage locals to come back.

Re: I Found the Best Burger Place in America, Then I Killed It

#17
The question of how businesses should treat long term customers is something I think about a lot. When I worked in a cable company call center I used to hear people complain about rate increases being unfair because they had been customers for such a long time. Which doesn't really matter in a duopoly. Compare that to a restaurants where there's so much competition that efforts to maintain loyalty seem almost futile.

Re: I Found the Best Burger Place in America, Then I Killed It

#18
Vox Media just published a video about the negative impact of Instagram and photo geo-tagging on nature sightseeing. The "Leave No Trace" organization now recommends that people not geo-tag their nature photos so as to limit the number of visitors to remote or sensitive nature areas.

"What happens when nature goes viral?" https://www.youtube.com/watch?v=Itjc14Fm-gs

Re: I Found the Best Burger Place in America, Then I Killed It

#19
People are lemmings.

Franklin's BBQ in Austin has hours long lines. It's very good brisket.

The hill country of Texas is FILLED with equally good brisket joints that don't have lines.

People who wait in line for 4 hours won't admit this. Cognitive dissonance kicks in, and Franklin's is unique and better than everyone else in their minds. Try telling a person that their Bose headphones are overpriced and overrated, and you will see this in action.

Lists are indeed stupid, but only because people aren't rational decision makers.

Re: I Found the Best Burger Place in America, Then I Killed It

#20
post #9

Enjoyed the article. This reminds me a lot of what Groupon used to do to restaurants in the early days. They would just get slammed by hundreds of crabby people looking to one and done them for a half priced meal. Obviously as Groupon became more ubiquitous this lessened, but I do vividly remember going to a hot dog and burger place and finding the two owner-operators absolutely miserable as a line of 20 people forme…

Shake Shack began as a hot dog stand, but a hot dog stand created for a park being developed by a successful NYC restaurateur who owned a hospitality management company. If you're the sole developer of a new downtown park, and you own the only hotdog stand in that park, and you have lots of resources, it's going to be a success. When later there's the opportunity to develop the park further, you may pony up the cash to build a building to sell even more food. And later, when you see how successful it is, and you see the opportunity to branch out, you can do that, too.

Some restaurants become popular because people with money are in the right place at the right time, and not because it was an old-school authentic eatery discovered by a food writer and put on a top-foods-list.

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