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I Found the Best Burger Place in America, Then I Killed It

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Re: I Found the Best Burger Place in America, Then I Killed It

#3
This reminds me of Anthony Bourdain's visit to Venice and a local restaurant that only accepted being filmed if he didn't tell anyone the name or location of the place. It can definitely kill the business.

Off-topic question: how does a submission gets front page with just 3 points?

Re: I Found the Best Burger Place in America, Then I Killed It

#4
post #3

This reminds me of Anthony Bourdain's visit to Venice and a local restaurant that only accepted being filmed if he didn't tell anyone the name or location of the place. It can definitely kill the business. Off-topic question: how does a submission gets front page with just 3 points?

That can happen when the votes all occur in short succession.

Re: I Found the Best Burger Place in America, Then I Killed It

#5
post #4
post #3

This reminds me of Anthony Bourdain's visit to Venice and a local restaurant that only accepted being filmed if he didn't tell anyone the name or location of the place. It can definitely kill the business. Off-topic question: how does a submission gets front page with just 3 points?

That can happen when the votes all occur in short succession.

And it won't last very long at all unless someone else boosts it.

Re: I Found the Best Burger Place in America, Then I Killed It

#8
post #7

I wonder if raising prices quite a bit would have helped.

Not likely. The issues were far deeper than cash flow.

The new business was primarily one and done visitors anyway. By the time you've made the trip to the foodie Mecca of Portland and traveled across town to try the "country's best burger" would you really be deterred by a $15 price tag vs $10? How much would you have to raise the price to make that work? How do you do this without forever alienating your loyal local customers once you have successfully chased the hordes away?

Re: I Found the Best Burger Place in America, Then I Killed It

#9
Enjoyed the article. This reminds me a lot of what Groupon used to do to restaurants in the early days. They would just get slammed by hundreds of crabby people looking to one and done them for a half priced meal. Obviously as Groupon became more ubiquitous this lessened, but I do vividly remember going to a hot dog and burger place and finding the two owner-operators absolutely miserable as a line of 20 people formed out their door.

Back to the article: seems this is why Shake Shack succeeded and prospered with one store being inundated by customers. I'm sure this place has a lot of smart money wanting to use their name and recipe. Maybe not such a bad outcome?

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