Financial relocation incentives don't appear to be anything new, but the alternatives never seemed to ring any bells for me. Hard to pin down precisely, but I think part of it was the fact that a lot of them were asking you to settle down in what might as well be the frontier in terms of urban density and amenities, or maybe the city in question was a burnt-out husk of its former self (a different kind of frontier almost), or maybe the incentive wasn't so much cash as much as loan assistance or some other thing that doesn't sound as sexy.
Looking at the website, pretty obvious that they're not asking me to settle in a small town or a burnt-out husk of a city. Despite my biases against Oklahoma, I get the sense that this is a pretty exciting place to be. On top of that, the incentives actually seem very practical. It's cash, plain and simple.
I like it, if you couldn't already tell.