What the author glosses over somewhat is the method of sampling. If you read the first 20 pages, find no typos, and use this rule to arrive at 15%, that could be way off. He's assuming the risk of typos are evenly distributed when there's a lot of reasons it may not be. For example, the first half of the book could've been more heavily proof-read than the latter half. It's not out of the question that editors get laz…
I feel like the very first word, "Estimating" made what you're talking about pretty clear. It's extremely common for estimates to make simplifying assumptions that don't necessarily hold if you care about accuracy or specific situations. He also called the rule of three "quick and dirty".
> If you were to randomly read 20 pages in a book and find no typos, 15% probability makes more sense.
OTOH, if typos are actually uniformly distributed, then reading the first 20 is better than a random 20 unless you take care to pick random pages without repeats.