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A Hidden Genius at the Apple Store

duncandavidson.com

11–20 of 58 posts

Re: A Hidden Genius at the Apple Store

#11
post #8
post #3

Earlier quoted context omitted.

Does Dell do face-to-face tech support?

They do for corporate customers.

correct me if i'm wrong, but I thought "the Dell Guy" that comes is a 3rd party company? They'll come to your office and fix your machine, but I'm not sure that guy is a Dell employee...

Re: A Hidden Genius at the Apple Store

#13
Well. What he's just saying is that Apple is getting a feedback and listenning to it. So when I brought my 1 year mac and refused to pay 1000 euro to fix it. I guess the next customer won't have the same issue. COOL.

Re: A Hidden Genius at the Apple Store

#14
post #8

Earlier quoted context omitted.

They do for corporate customers.

correct me if i'm wrong, but I thought "the Dell Guy" that comes is a 3rd party company? They'll come to your office and fix your machine, but I'm not sure that guy is a Dell employee...

No idea honestly. Our company has that "gold support" thing, so when something breaks, Dell dispatches a guy within a few hours. We deal only with Dell, not sure what is their employment/subcontracting structure is. I'm in Norway so it might be different anyway.

Re: A Hidden Genius at the Apple Store

#17

Another hidden benefit that they may or may not make use of - Apple can directly observe their users interfacing with their products. With websites and to a certain extent with software, usability data collection is a given. But for consumer products like iPods, iPhones and Macs, it's a little harder to come by. By having thousands of end users in dozens of stores around the world playing with their gear, it seems li…

It wouldn’t be an easy task to adequately collect that information. Their retail employees are not sociologists or usability experts and letting them collect usability data which might be quite subtle and usually cannot be had with a simple standardized form seems like a daunting task.

There is also the danger that Apple ends up with massive amounts of unstructured data, so much that no one can possibly make heads or tails of it.

Re: A Hidden Genius at the Apple Store

#18
post #3
post #2

is this really that different from, say, Dell? I imagine their tech support also has a database or two.

Does Dell do face-to-face tech support?

For an Optiplex, Inspiron or a Latitude, no. You'll get a Banctec guy. For Poweredge, SANs and such, you get a Dell badged dude, based on your contract.

Re: A Hidden Genius at the Apple Store

#19
Just an example of how Apple has changed the build of their equipment for ease of maintenance:

I had someone give me an broken iBook G4 and ask "Can you see about getting the data off the drive?". Here are takeapart instructions for it:

http://www.ifixit.com/Guide/Repair/Installing-iBook-G4-14-In...

14 pages, 60 screws.

Compare to a recent MacBook:

http://www.ifixit.com/Guide/Repair/Installing-MacBook-Unibod...

3 pages. 3 screws.

That's progress.

(in fairness, that's the model with the door on the bottom - the more recent models have 14 screws to remove, but the disassembly isn't difficult compared to the iBook: http://www.ifixit.com/Guide/Repair/Installing-MacBook-Pro-13... )

Re: A Hidden Genius at the Apple Store

#20
post #2

is this really that different from, say, Dell? I imagine their tech support also has a database or two.

I bought a Dell server 3 years ago, its power supply is now damaged (because of a power outage and failure of the surge protector). It is unclear whether there is more damage, but the first thing to do is to try using a new power supply.

I called Dell to order a new power supply. They didn't have it in stock, but promised to get back to me by the next Monday. They never got back to me. A week after that Monday, I called them again and they directed me to a third-party supplier. That supplier listed the price of the power supply at $259.99 (the power supply is not available in any local store in the Seattle area)

In fairness, Dell sells PCs at low prices, Apple sells their products at premium prices and so it may not be fair to compare the two. However, in terms of customer support, it is hard to see how you could be correct in suggesting that Dell's customer database and awareness of customer concerns is anywhere close to that of Apple.

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