Earlier quoted context omitted.
Think of it as business: improve your marketing. There are many women who ignore anyone who messages them because they want to be in control of the situation. Therefore they troll the male listings and respond to the ones they like. I used to take both approaches, but met more women when they came to me rather than the other way around. Make sure you have a great profile and a nice picture. SMILE!! LOOK HAPPY!!!
Are you sure about smiling? Read myth #1 at http://blog.okcupid.com/index.php/the-4-big-myths-of-profile... Of course one will have more success if women come to them, but I think it only works if you have the natural looks to pull it off. Some people, even when they're not ugly, don't have the looks required to entice women to message them no matter how they dress, pose, or how much they go to the gym.
Sounds obvious, but I used to check out men's ads just to see what I was up against, and I was definitely not impressed!