More and more, I find myself relying on "follow the damn money" to understand how increasingly weird the Internet is and how to unweird it.
If you're a writer and you want your words to get in front of people, those words need to be on a server somewhere. Someone's gotta pay for the electricity and maintainance on that server. If you don't know who pays for that and what their motivation for doing so is, you don't have a clear understanding of how your words get to your audience.
So many web horror stories these days — privacy violations, shady business practices, broken user trust, companies "losing their morals", etc. — stem from the fact that the users deriving value from some product weren't paying for it and were unpleasantly surprised to discover that the people who are paying for it expect something in return, whether freely given or not. Even many startups that begin with their hearts in the right place eventually go wrong once those early "angel" (an ironic term if there ever was one) investors want to recoup their investments, somehow, anyhow.
Fortunately, there is a solution. It's not in wide use yet on the Internet (it is a long-established mechanism in other industries like food and consumer goods), but I have some hope that adoption will grow. I call it, "pay for shit". ("Macropatronage", "c-to-b", or "crypto-free currency network" might be better terms for the HN zeitgeist.) The way it works is like this: If you want some product or service, you give a company some of your own money and then they give you the thing in return.
This system is not without its flaws. Every time you use it, your total wealth goes down by a measurable amount. Companies often end up incentivized to give you the minimum value in return for maximum money. But it least somewhat aligns the interests of the companies you do business with because you are, well, actually doing business with them.
When you buy sausage from the sausage factory, you may not be exactly sure of what you get. But it's still probably better than being the sausage.