Earlier quoted context omitted.
> I only read his post because it's on HN. And I read Medium stuff regularly on Medium. I totally get where you're coming from, but I'm not convinced that Medium helps at all. I mean, this article was posted to Medium. Medium didn't put it in front of you. So how is Medium helping? I used to cross-post everything I wrote to Medium, because I thought it was a good reader acquisition strategy. But posting on Medium doe…
> Medium didn't put it in front of you. It does through emails and their homepage, which is one major reason people publish on Medium despite the downsides
But in practice, is Medium currently helping people build audiences in a significant way? My experience suggests no. It was easier for me to do that with a self-hosted site.
I'm not sure exactly why this is -- maybe it's that Medium's discovery algorithms take into account correlations between existing readers, so if you don't already have a bunch of readers you'll never get picked up. Maybe Medium is just super crowded, so the odds of you getting recommended over someone who's already popular are low.
All I know is that my readers are return viewers (which self hosting helps a lot with) and people coming from Hackernews, Reddit, Facebook, or curated link aggregators. I don't personally see any data that suggests Medium is driving any traffic to my content. And at this point, universally across the board, my self hosted blog performs better than my Medium blog.
I'm sure that varies from publisher to publisher, but I think it's simplistic to say that Medium by default drives traffic. I suspect that for small sites it's a lot more complicated.