Earlier quoted context omitted.
There may or may not be a problem, but it's still a monopoly. One way it could be a problem is that it makes it extremely difficult for new entrants to appear. If Coca Cola pays for all the shelf-space in all the leading supermarkets, how is society ever going to experience my super-cola made from unicorn tears and sun-drops?
> If Coca Cola pays for all the shelf-space in all the leading supermarkets, how is society ever going to experience my super-cola made from unicorn tears and sun-drops? Who cares? Antitrust doesn't exists to protect companies, it exists to protect consumers. Cola is just a flavor of soda, which is just a type of drink, and can be easily interchangeable with an enormous number of drinks: water, juices, teas, etc. As…
This makes sense as a theory, but in practice, monopolies never exist without abuse/harm. It's likely the only way to sell a single brand to wildly varying customers with different tastes.