The way I think I have no clue why people take risks like this other than for the obvious fame and fortune. Just the way I am it seems to be either narcissistic or foolish. I am sure others spur them on because what is not to like about being the friend of someone who does something where you don't suffer any large downside (other than you lose them as a friend). Also there always seems to be a bit of 'watch car raci…
Because everyone different. To you it might be narcissistic or foolish but for him obviously it is highly important and meaningful.
It is kind of saying you don't have such people around.