I was about to say that launching so far from the equator sounds very fuel-inefficient, but it turns out that their launchpad's latitude (39 degrees south) is nearer the equator than Russia's primary launch site, the Baikonur Cosmodrome (45 degrees north). For reference, Cape Canaveral is 28 degrees north.
Spire is one of their customers, that's earth observation, perfect use case example for polar orbit.
https://en.wikipedia.org/wiki/Polar_orbit
To avoid dropping the first stage on a populated area if you're launching into a polar orbit, you also need a very empty area of land or an ocean under your flightpath. For example Israel has a domestic satellite launch capability (they're one of the few countries that launches LEO stuff westbound, to retrograde orbits) because they both can't drop first stages on the eastern neigbours, and can't launch heading north or south.