I've picked my fair share of colors for various businesses, and something that annoys me is that you pretty much always end up with green or blue being the main color. I tried to figure out why, and I think it's a really dumb reason: like this article says, if you don't really know what you're doing with design, you want a spectrum of light-to-dark colors to choose from. Light green -> normal green -> dark green. For…
This is partly cultural. In Russian, there's one word for light blue (голубое). It's the color used to describe the sky. I remember wondering why there's not an English equivalent, when there's the pink/red distinction.