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Yelp craters 30% as advertisers abandon the site

cnbc.com

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Re: Yelp craters 30% as advertisers abandon the site

#281

Post by stcredzero »

wutbrodo wrote: post #253
stcredzero wrote: post #104

Earlier quoted context omitted.

So at some point I presume the go full "Yellow Pages" and just charge venues a monthly fee to appear at all in their pages. That works if they are generating significant foot traffic into the venue but fails if they can't connect the app/website use with the visit. I think it's useful at this point to ask why various directories had value during their heyday. The "Yellow Pages" had value, simply because there wasn't…

> Google might be able to create a such directory based solely on traffic and AI identification of the type of business? Could AI identify long lines outside of restaurants? Google already does plenty of stuff like this, and has for years (including historical and live busyness). Hell, I haven't used Yelp in years, because their app is generally less usable, isn't integrated with Maps (for directions etc), and crippl…

Google already does plenty of stuff like this, and has for years (including historical and live busyness).

I'm well aware. There's a cousin comment about using such data with contextual information and AI to use traffic data as a proxy for attributes like popularity and quality, instead of providing the raw data and letting users make their own inferences. This would enable a more Yelp-like UX, and might be easier for lots of users to consume.

Re: Yelp craters 30% as advertisers abandon the site

#282

Post by conductr »

huehehue wrote: post #207
jkchu wrote: post #194

Earlier quoted context omitted.

This may be an unpopular opinion, but is Yelp really being slimy by pushing users to download their app? Seems to me it's more that they are being too cheap/lazy to properly maintain both a mobile app and a mobile site. Certainly not behavior that benefits their users, but I feel slimy implies that they are doing something dishonest.

Here's a screenshot of the mobile site: https://i.imgur.com/WDDnKJk.png In the top left, there's an "open in app" button. It's not very intrusive, it's just sitting there in the header to remind you that there's an app. The rest of the website looks usable, right? Nope. Click on "open in app": redirected to app store Click on user's avatar: redirected to app store Click on "read more": redirected to app store Click o…

I don’t understand Why doesn’t google penalize them? They used to be pretty hard on links doing something other than what is expected. Maybe not anymore..

Re: Yelp craters 30% as advertisers abandon the site

#283

Post by davemp »

chrissnell wrote: post #193
Scoundreller wrote: post #102

Earlier quoted context omitted.

Reddit keeps asking me if I want to download their app or Open in Safari... regardless of which browser I’m using. Not every iOS user is using Safari!!!!

I actually wrote some ad blocking rules to remove all of these Reddit annoyances. I've been meaning to submit them to one of the mobile-focused Adblock lists. Here are the elements that you need to hide. I like 1 BlockerX for this: .snackbar .xpromopopup .topbutton .xpromopill

I leave these on to remind me how far reddit has fallen and to generally avoid the site.

Re: Yelp craters 30% as advertisers abandon the site

#284

Post by ilikehurdles »

humbleMouse wrote: post #273
Scoundreller wrote: post #102

Earlier quoted context omitted.

Reddit keeps asking me if I want to download their app or Open in Safari... regardless of which browser I’m using. Not every iOS user is using Safari!!!!

Well to be fair the reddit app is wayyyyyy better than the web interface and works amazingly well.

It constantly nagged me to re-enable notifications and link redirection out of the app is spotty. Not to mention ads were more frequent. I use the old interface on all devices and I find it superior.

Re: Yelp craters 30% as advertisers abandon the site

#285

Post by thebigspacefuck »

sxp62000 wrote: post #162

Yelp is full of wannabe food critics/influencer types who complain about the ambience or quality of service. I always get the impression that these people only go to places that are already popular. For things not related to food/drinks, Yelp is no better than Google. Also, they focus too much on search/ratings, so finding a place is harder when you aren't quite sure what you're in the mood for. I hope Yelp focuses m…

Tons of places have low Yelp reviews but decent Google reviews and in my experience, the Google reviews are more accurate. I think it's because you get more off the cuff honest opinions from Google users instead of someone that went out of their way to get on Yelp.

Re: Yelp craters 30% as advertisers abandon the site

#286

Post by humbleMouse »

ilikehurdles wrote: post #284
humbleMouse wrote: post #273

Earlier quoted context omitted.

Well to be fair the reddit app is wayyyyyy better than the web interface and works amazingly well.

It constantly nagged me to re-enable notifications and link redirection out of the app is spotty. Not to mention ads were more frequent. I use the old interface on all devices and I find it superior.

I have literally never had any issues and I have all notifications turned off. I have never had any issue using their link redirection. I'm using an iphone 7 and never update my OS or any of my apps.

Re: Yelp craters 30% as advertisers abandon the site

#287

Post by conductr »

wilg wrote: post #182
mlrtime wrote: post #9

I don't have any sympathy for a site that purposely cripples the web mobile site to force you to install their app. They lock you out of pictures after around 20 so you have to go to desktop or install their crappy app. Yelp will not be missed.

I think one of the most interesting/telling user experience things in the industry today is why people feel so strongly about not installing apps. It seems like it spans most people, from novice users all the way to technology experts. Personally, I've never understood it, since nearly every mobile website is terrible. I prefer installing the app. Seems like a key problem for mobile OS vendors to solve. If you don't…

I never really liked mobile websites. I prefer a desktop version and I can zoom in where needed. Navigation and minimization of features on mobile “optimized” experiences is not great. I’ve mostly conceded and got used to it but early years when sites were transitioning was tough for me.

Re: Yelp craters 30% as advertisers abandon the site

#290

Post by crooked-v »

Upvoter33 wrote: post #37

In contrast to many posters here, I really like Yelp (as a user, at least, never been a restaurant owner). I sort by number of reviews and find places that are highly rated (4 stars or so) and almost always this has worked well. Other services I've tried are not nearly as easy to use or reliable.

What's your thoughts on Foursquare?
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