How hustle culture took over advertising • Hacker News Board

Re: How hustle culture took over advertising

#181

Post by haskellandchill » Mon, Nov 05, 2018, 9:03 PM UTC

sin7 wrote: post #37

village-idiot wrote: post #5

Earlier quoted context omitted.

I always thought that hustler was synonymous with confidence artist or a low level scammer. That it’s now considered a positive word is fascinating to me.

Hustler is used a lot in rap. It's always been there. A hustler hustles. They put in work. They are in the grind. It's all about turning a nickel into a dime. In other words, they sell a lot of crack. Nothing deep. https://www.youtube.com/watch?v=xZbwTCrnktY - Cassidy - I'm a hustler https://www.youtube.com/watch?v=sv6CbP4kVno - Lil Wayne - Hustler Muzic

Selling drugs is pretty deep, try it sometime. You really feel every dollar. Now I’m more connected to money and survival. Great capitalism experience 10/10.

Re: How hustle culture took over advertising

#182

Post by viraptor » Mon, Nov 05, 2018, 9:07 PM UTC

TremendousJudge wrote: post #136

eiaoa wrote: post #77

Earlier quoted context omitted.

> How are those people on said websites (and almost any other medium) supposed to make money? 1. Have less annoying ads that respect the user. 2. Charge money. 3. Some novel funding model that's unexplored because obnoxious ads dominate everything and suck all the air out of the room.

you know, sometimes I wonder how the internet would look like today if every time you loaded content from a server some money would automatically go their way (a tiny payment compensating for server time of sorts)

That's similar to what https://flattr.com/ tried. (You could set it to auto-pay visited pages)

Re: How hustle culture took over advertising

#183

Post by aigen001 » Mon, Nov 05, 2018, 9:10 PM UTC

why_only_15 wrote: post #171

eeZah7Ux wrote: post #149

Earlier quoted context omitted.

Countless social revolutions started from people who had the time to get socially engaged e.g. students and academics. Keeping people busy with real or artificial work is extremely common in dictatorships.

Could you give an example of this - a society with a dictatorship that endeavors to give people artificial work?

http://i.imgur.com/3q0xAJv.jpg

Not sure if this counts but this image of a soldier mopping in the rain comes to mind.

Re: How hustle culture took over advertising

#184

Post by ACow_Adonis » Mon, Nov 05, 2018, 9:15 PM UTC

Out of curiosity, as a non-american, am i the only one who understands the word "hustle" to be synonymous-with/frequently associated with con-men, shysters, spruikers, boosters, etc?

I mean, for me it has almost no connotations of busyness or hard work, but its basically all about defrauding/image-projection.

The phrase "side-hustle" stemming from an almost ironic ghetto-esque-referential joke: like a scam or something a low level gangster or drug pusher is doing on the side to make money. But with complete openness that a hustle is, like his other activities, criminal and fraudulent...

Re: How hustle culture took over advertising

#185

Post by nitwit005 » Mon, Nov 05, 2018, 9:23 PM UTC

ACow_Adonis wrote: post #184

Out of curiosity, as a non-american, am i the only one who understands the word "hustle" to be synonymous-with/frequently associated with con-men, shysters, spruikers, boosters, etc? I mean, for me it has almost no connotations of busyness or hard work, but its basically all about defrauding/image-projection. The phrase "side-hustle" stemming from an almost ironic ghetto-esque-referential joke: like a scam or somethi…

That's also what it means for me (California). But I am aware of the other usage. I haven't heard it used positively outside of music.

Re: How hustle culture took over advertising

#186

Post by noonespecial » Mon, Nov 05, 2018, 9:23 PM UTC

phillc73 wrote: post #58

rabidrat wrote: post #47

Earlier quoted context omitted.

I think we're all increasingly aware that our society and infrastructure are crumbling, and no matter how "rich" the country as a whole is, if you haven't built up your own security through wealth, you're [going to be] fucked. And that awareness translates into people being willing to overwork themselves, so they don't lose their spot in the rat race; and corporations with money to spend on workers are well-positione…

> if you haven't built up your own security through wealth, you're [going to be] fucked. Another approach is to build security through self sufficiency and community based initiatives. For example, growing your own food wherever possible, or community gardens on common land. There is a long list of examples and ideas where future security, defining that as decent quality of life, health and education, doesn't need to…

It doesn't matter how many cucumbers you can grow in your back yard or how good you are at fixing your 69 Ford when the heart meds you need to live are $600/month.

Like it or not we're all in it together and we're doing kind of a sucky job of it right now.

Re: How hustle culture took over advertising

#187

Post by TomMckenny » Mon, Nov 05, 2018, 9:26 PM UTC

rabidrat wrote: post #47

apatters wrote: post #24

I'm American but I've lived overseas for nearly a decade, and I hardly ever go back. In recent years when I meet other Americans who are visiting my city, I often get this vague feeling that they're just trying too hard in one way or another. Maybe they're working too hard, or trying too hard to impress someone, or get attention, or assert themselves. I don't know if I've changed or if America is changed or if it's s…

I think we're all increasingly aware that our society and infrastructure are crumbling, and no matter how "rich" the country as a whole is, if you haven't built up your own security through wealth, you're [going to be] fucked. And that awareness translates into people being willing to overwork themselves, so they don't lose their spot in the rat race; and corporations with money to spend on workers are well-positione…

With esentially no exceptions, people don't overwork themselves their whole lives for society, they do so for themselves or their kids.

When they don't get a commensurate benefit form extra work, they won't do it. If there are societies sliding downward it is because they are extracting too much wealth from the people who produce it. Among other things, just eliminating rent seeking would be a boon.

Re: How hustle culture took over advertising

#188

Post by mitchdoogle » Mon, Nov 05, 2018, 9:34 PM UTC

neuromantik8086 wrote: post #114

guitarbill wrote: post #89

Earlier quoted context omitted.

London is a special kind of hell. Of course, you can have a meaningful and fulfilled life outside of London, but maybe unsurprisingly for a city built on finance (in the modern area?), it attracts people who can only think of money, not cost. Or, for those less driven, maybe moving to London is the equivalent of going to uni, you do it because everybody else is and you don't have a better plan. IDK, I didn't get it a…

It's a bit different in the U.S. in the sense that, whereas in Britain and France most mid-sized cities have decent public transit and municipal services, in the U.S. only a handful large urban centers have these kinds of things. For example, in Clermont-Ferrand, which is roughly to Paris what Albany is in NYC, there is a well-established tram system that can get you to many places you'd want to go to without a car.…

Is public transport really a driving factor for your decision on where to live? If it is, I just can't see it being a common factor for others. Most Americans I know are happy to drive if they can, and begrudgingly take public transport only when they have to (or when the cost and/or time savings is overwhelmingly in support of public transport, as it is in much of NYC). I would have to agree with the post above yours, that there is a drive among young people to live in large urban centers, if only to be nearer to culture, despite only being consumers of that culture. I can understand that drive, but it is far from the most financially responsible choice of residence for a large majority of people.

Re: How hustle culture took over advertising

#189

Post by dceddia » Mon, Nov 05, 2018, 9:34 PM UTC

Celarnor wrote: post #134

nimbius wrote: post #29

As a professional diesel mechanic, I find most of the points in this article pretty difficult to understand outside the context of, say, Hollywood? or maybe iPhones? Do programmers really have to show this kind of reckless drive? This hasnt been a thing in tradecraft since...forever i dont think...and if it is, its punished pretty severely. An example: if im rebuilding the idler and pitman assembly on a fourteen ton…

> If you're writing a web application, shouldnt you take care to make sure its secure and well written? Just because nobody had to pick hair out of a windshield doesnt mean a hacked webapp doesnt ruin just as many lives. No. In fact, where I work (massive multistore ecommerce), this attitude is actively discouraged. They don't want developers spending valuable time worrying about what a malicious actor would do or ho…

> In the SaaS & ecommerce landscape, being beaten to market or having a competitor that can iterate faster than you means you're dead.

I understand how common this sentiment is, and maybe in some markets it really is true, but for the most part I just don't buy it that SaaS and eCommerce are zero-sum games.

I'm going against the grain here, but there are a lot of counterexamples -- look at all the time tracking apps, or all the fitness trackers, or all the file transfer software, or all the credit card processors. I'm pretty sure the number of actual zero-sum markets pales in comparison to the number that people believe exist.

Re: How hustle culture took over advertising

#190

Post by hateful » Mon, Nov 05, 2018, 9:45 PM UTC

ACow_Adonis wrote: post #184

Out of curiosity, as a non-american, am i the only one who understands the word "hustle" to be synonymous-with/frequently associated with con-men, shysters, spruikers, boosters, etc? I mean, for me it has almost no connotations of busyness or hard work, but its basically all about defrauding/image-projection. The phrase "side-hustle" stemming from an almost ironic ghetto-esque-referential joke: like a scam or somethi…

I had to come to the comments here to figure out what they were meaning by "hustle". I had assumed what you thought and was thinking the article was about some sort of gorilla marketing.