Earlier quoted context omitted.
> people who installed our news reader But how many people installed your reader? I think it's easy to explain why they engage more with your site in your app: they have nowhere else to go, and the website icon is there, on the screen. This doesnt scale
A significant number of the subscribers. There were at the time something like 800k of them. Its important to say that it was a choice, there was no full page banner or bouncer that forced people to install the webapp, it was entirely optional. If, however you are saying that people only click on it because there is an icon on their phone, then you are making possibly the biggest argument for keeping apps (although i…
It seems to me the category of people who have gone to the length to install an app is perhaps going to spend more time with the content compared to the full set of people interacting with the content.