Great question! Prior to Millow, I built Screenhero, which was then acquired by Slack (my team and I built Slack voice/video/screen sharing). Working at Slack was a great experience, and I love the company and the product (and use it with all my current projects, I have 14 Slack workspaces in my sidebar!).
Why is this relevant to your question? For two reasons:
1) Financially, we (we're a husband & wife team) have a very long runway. We own 100% of the company, and have no plans to take on venture capital. Our financial situation means we're also under no pressure to monetize, and we are doing what we're doing because we believe in the mission of our company and product. We want to have stronger connections to our friends and family, and we want that for society at large. Of the 10,000 other things we could have chosen to do, we chose this, because we believe it is the most important thing for us to do.
2) Acquisition is neither a goal nor an option for us. We want to stay independent, build what we want to build, with our users being our only North Star. If Facebook did acquire us, we would a) no longer be independent, b) no longer own the destiny of our product, c) be slightly more financially well off, but (c) is not worth (a) and (b) to us. After a certain point, money ceases to add value to one's life — it's in the study we quoted in our "learn more" section! We're building Millow because we believe in the mission, not because we wanted to make $$$ (if we did, I'd have done another SaaS B2B company like Screenhero).
Also, Millow is in many ways the antithesis of Facebook. Facebook believes connecting people is inherently a good thing — and the more connections, the better. We disagree! Too many low-value connections make it harder for us to focus on those that really matter. This fundamental mismatch in vision makes us believe that the only way for us to get the impact we want is to stay independent forever.
Happy to chat more. This is a topic I have strong opinions on :)