I don’t think he mentioned it, but the easy way for Apple to grow to a $2T company is to get my household, a typical locked-in Apple household with an iPad or iPhone for every person and a computer for each adult and an AppleTV at every TV, to start paying for ever more services through those Apple devices. TV service. Ubiquitous internet service. Financial services like payments but grow into banking. manage all my…
Mint, 401k Management, Bill Pay, TAXES, Yahoo Finance, Student Loans, the old Manilla (collecting ALL aggregate statements in one place forever.)
They should buy Schwab, Envestnet, Personal Capital, YNAB, and Motif and slap a Robinhood/Monzo coat of paint on a new frontend. They could go from Apple Pay to Best Banking Experience in the World, in no time. As far as "Services" go apple competes in Music, Health, Maps, Messaging. They dont compete in Backups, Photos, or Banking. I would love for Apple/Google/Facebook to move aggressively against Intuit/TurboTax, if for no other reason to create a more competitive environment.
Imagine Apple getting into LENDING. They have cash up the wazoo. They should be able to determine who is most likely to pay back a loan, and come up with pretty accurate interest rates. And at that point, why is apple just a personal bank, and not a corporate bank as well, fully taking on QuickBooks. And if they dont want to get into business logic programming, become a Financial version of AWS and offer finanance, accounting, and banking APIs as a service, for App Developers to build on top of, like a AWS/Firebase/Pulse meets Chase/WF/Intuit.
I find it VERY odd that none of the big players (Microsoft, Amazon, Google, Samsung, Sony, Facebook, Apple) have done anything more than a Wallet and Money Transfer. Why is Mint/Personal Capital/YNAB not on everyones radar. Why are TurboTax and 401K management not being looked into by ANY of the major tech companys? So many people have a bunch of accounts that need individual management. Make my life easier Apple/Microsoft/Google/Facebook.
Ive outlined this idea before. https://news.ycombinator.com/item?id=12868316
I ALSO think SOMEONE should come up with a "financial ID." Instead of signing into banking sites with "Facebook" or "Google" each one has its own unique login, password, security questions, validation. One Financial ID, isolated from Social IDs could drastically cut down on phishing, hacking etc. Smaller institutions would not be running their own Identity/Trust silos in isolation. Resources to build trust over who is who could be shared. Intuit has something like that for their services, but it really needs to be a Chase/WF/BoA effort like Zelle. "Sign in with your Pony ID"