How hustle culture took over advertising
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How hustle culture took over advertising
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Re: How hustle culture took over advertising
#2So, this is the industry that:
- puts flashing colored boxes in front of our faces at any possible opportunity
- requires us to click through multiple popups to access almost any for-profit website
- has normalized the act of wasting human life at a mass scale by injecting multi-minute time-wasting sessions in activities
"How hustle culture took over"? It's a hustle by default. I'd call it a swindle.
Re: How hustle culture took over advertising
#3Just some random thoughts here...this strikes me as a consequence of the contemporary idea of work having to be the end-all to one’s identity, purpose and meaning in life.
Advertising, perhaps the ‘original’ fundamentally meaningless career field to spawn from consumer capitalism, used to be mostly about just communicating your product/service. Eventually it morphed into lifestyle marketing and at this point has reached its ultimate conclusion: advertising workers themselves have drunk the Koolaid that used to only be peddled to consumers.
I wonder if we’ll ever see a return to simple “hey, we make this thing, you might find it useful.”
Re: How hustle culture took over advertising
#4Just some random thoughts here...this strikes me as a consequence of the contemporary idea of work having to be the end-all to one’s identity, purpose and meaning in life. Advertising, perhaps the ‘original’ fundamentally meaningless career field to spawn from consumer capitalism, used to be mostly about just communicating your product/service. Eventually it morphed into lifestyle marketing and at this point has reac…
What you are already seeing is that advertising is baked into the product instead. I.e. the actual features, functionality or problem solved are themselves finding their ways to the right users.
It used to be that the advertisers used their control over the primarily one way distribution channels to promote their products.
Today it's the consumers who promote the products through the multiway channels and then only if you have exhausted most of your organic, social and viral growth channels do you promote through one-way channels again.
Re: How hustle culture took over advertising
#5So, this is the industry that: - puts flashing colored boxes in front of our faces at any possible opportunity - requires us to click through multiple popups to access almost any for-profit website - has normalized the act of wasting human life at a mass scale by injecting multi-minute time-wasting sessions in activities "How hustle culture took over"? It's a hustle by default. I'd call it a swindle.
I always thought that hustler was synonymous with confidence artist or a low level scammer. That it’s now considered a positive word is fascinating to me.
Re: How hustle culture took over advertising
#6I think companies are missing something. Just because I like to work on side projects doesn't mean I want to work for free for you.
Re: How hustle culture took over advertising
#7Just some random thoughts here...this strikes me as a consequence of the contemporary idea of work having to be the end-all to one’s identity, purpose and meaning in life. Advertising, perhaps the ‘original’ fundamentally meaningless career field to spawn from consumer capitalism, used to be mostly about just communicating your product/service. Eventually it morphed into lifestyle marketing and at this point has reac…
I think it's a consequence of abundance.
If you have a grocery store that has cantaloupes, and that's unusual because most grocery stores don't have cantaloupes most of the time, you just hang a sign in the window that says "Cantaloupes". Maybe you put a print ad in the newspaper. Those who decide they want them will come to your store. When they're all gone, well, your advertising did its job.
But if every grocery store has cantaloupes year-round, you're not going to sell many extra cantaloupes by hanging a sign in your window. You need to get clever. And behold, advertising-as-hustle is born.
Re: How hustle culture took over advertising
#8So, this is the industry that: - puts flashing colored boxes in front of our faces at any possible opportunity - requires us to click through multiple popups to access almost any for-profit website - has normalized the act of wasting human life at a mass scale by injecting multi-minute time-wasting sessions in activities "How hustle culture took over"? It's a hustle by default. I'd call it a swindle.
Don't forget ads in movie trailers! Now that is "ingenious". Forcing you to watch an ad to watch an ad.
The guy who thought of that deserves "Advertiser of the Year" award and a "Crime against Humanity" charge.
Re: How hustle culture took over advertising
#9So, this is the industry that: - puts flashing colored boxes in front of our faces at any possible opportunity - requires us to click through multiple popups to access almost any for-profit website - has normalized the act of wasting human life at a mass scale by injecting multi-minute time-wasting sessions in activities "How hustle culture took over"? It's a hustle by default. I'd call it a swindle.
I always thought that hustler was synonymous with confidence artist or a low level scammer. That it’s now considered a positive word is fascinating to me.
Hustler yes, but hustling is a verb, often used in e.g. sports movies / events.
Re: How hustle culture took over advertising
#10I think companies are missing something. Just because I like to work on side projects doesn't mean I want to work for free for you.
Oh but you wouldn't work for them, you'd work for yourself! That's what they want to sell you anyway, so they have no obligations whatsoever to their employees.