Well I disagree with many of the book choices, but if there's one thing that's absolutely spot-on is this: >One big problem is that a lot of the popular books written about physics (especially those by famous physicists) are incredibly speculative and tend to present an unrealistic view of what the study of physics is all about. When you're learning physics, it's good to avoid these types of speculative books, and st…
I have a model with two kinds of knowledge: sexy knowledge and homely knowledge. I think the internet and mass media era in general have massively endorsed and empowered the projects and acquisition of sexy knowledge. If it doesn't garner attention rapidly on a large scale, then it doesn't go on TV. The problem is that most of the real projects of science and industry are about homely knowledge. It's the little borin…
I also would like to argue that it doesn't have to "garner attention rapidly on a large scale" to be recognized by the masses, but rather just spark their imaginations in general.