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TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

techcrunch.com

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Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#51

Post by rghp »

dylz wrote: post #14
mikeash wrote: post #11

Earlier quoted context omitted.

What’s misleading? I’ve seen a metric buttload of their ads on YouTube but I know basically nothing about it beyond that.

Heavy sexualization in ads (for an app targetted 13-17 demographic, not to mention the amount of predator behaviour in Musically pre-merge/acquisition in general) vaguely reminiscent of the "play now, my lord" times, fake X-out/buttons, incessant screaming/volume differences, abuse-esque ads (child voice begging for help + black eyes, etc) The ads contain content that would get YouTube uploaders demonetised and suspe…

>Heavy sexualization in ads (for an app targetted 13-17 demographic

You should see the Snapchat discover tab (or whatever it's called). It's simply vile.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#52

Post by saagarjha »

rghp wrote: post #46
saagarjha wrote: post #37

Earlier quoted context omitted.

That said, I still see no reason why there needs to be a company logo or why the logo needs to vibrate.

I assume you're one of the only people in the world bothered by the logo vibrating.

I assume over a dozen people agree with me, since that's how many upvotes I have. I think a strong aversion to anything in the corner that moves is pretty universal–there's a reason why and have been phased out.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#53

Post by skksjsnaahs »

AznHisoka wrote: post #3

Maybe it surpassed downloads because almost everyone in the planet already has FB, YouTube, etc. installed, and not as many has TikTok installed? So I don't see how this metric is really that impressive.

I’d say it’s pretty relevant. The ad-funded tech giants are valued based on continued exponential revenue growth. This can be accomplished by a combination of growth in user count and average revenue per user (ARPU). Both of these factors are supposed be present. A small % annual user growth for Google or FB is tens of millions of users. TikTok beating that from a much smaller base is impressive and the monthly graph from the article highlights that Google and FB are probably not getting exponential user growth.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#54

Post by saagarjha »

rghp wrote: post #50
sgc wrote: post #49

Earlier quoted context omitted.

Are you kidding?. Of course that is shit for almost everyone. Animation on a page is one of the main motivators for adblock.

Only it's not a static page, it's a video: everything in it moves.

Things move in real life too. We’re almost hardwired to look at things that move in a sudden or erratic way.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#55

Post by LeoDT »

saagarjha wrote: post #2

I really despise TikTok, from the limited experience I’ve had with it (namely, someone sent me a TikTok video). They do this thing where they watermark your video with the company’s logo in the corner, but also make it vibrate , making it impossible to not focus on it instead of the video (oh, and it moves around between corners to make it harder to remove or ignore). In my mind, that’s a warning sign saying the comp…

I think the reason is pretty simple, the App's original name is 抖(shake)音(music), so the logo needs to shake. :)

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#56

Post by returnInfinity »

ravenstine wrote: post #16

https://www.tiktok.com/ How am I supposed to know why I should install this app based on the landing page?

Its for younger audience, just go talk to kids in the neighborhood. TikTok beats Instagaram.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#59

Post by baybal2 »

ArtWomb wrote: post #29

I think it's significant in that its a rebrand of a Chinese consumer internet application for the international market that has succeeded beyond expectation. Of course it's progeny includes previous short form video apps Vine, Music.ly, etc. But TikTok's infinite scroll of 15 second, algorithmically curated, auto play videos has proven addictive. And they can pretty much deliver any type of content in this user mode:…

If of course they don't deliberately cook their numbers – something that even tier 1 companies in China been caught doing.

I.e. Baidu's custom search pages, they cost brands millions of bucks per year, but Baidu was still buying buying bot traffic by itself to draw up some semblance of it being worth it for companies! Imagine Facebook hiring people to click on its own ads.

Re: TikTok surpassed Facebook, Instagram, Snapchat, YouTube in downloads last month

#60

Post by jobigoud »

acpetrov wrote: post #40
askafriend wrote: post #5

Earlier quoted context omitted.

When it's the strongest signal you have in your business, as an entrepreneur you've got to sell it. And in self-interest, TechCrunch wants to help sell the story so they're going to use the strongest signal the business will give them to validate relevancy. Those are likely the mechanics at play when the result is a title like that. Like you're saying, it's not really impressive, but it's probably the most interestin…

I wonder about the rate of reinstallations though. Over a month, some steady percentage of users is changing phones and reinstalling apps. If a new app is able to beat the (new installs + %reinstalls) of giant apps, that's impressive. If the app stores don't count reinstalls as downloads, then, well, sorry you wasted your time reading this

Some phones have these apps preinstalled. I never used Facebook but I can't fully uninstall it from my Samsung Galaxy phone.
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